Modern Marketing

Modern Marketing

‘The transformation of banks into lifestyle brands is the transformation of the card into a lifestyle product’: Challenger banks turn to custom packaging as next step in customer journey

February 23, 2021
Member Exclusive, Modern Marketing

‘Personal agency and digital transformation are here to stay’: 4 top marketers sound off on trends and strategies

February 15, 2021
Member Exclusive, Modern Marketing

Behind Q2’s decision to put its name on Austin’s new soccer stadium

February 10, 2021
Modern Marketing

‘We were already banking a lot of essential workers’: Current’s new advertising campaign focuses on getting paid early

February 10, 2021
The Customer Effect

‘Indian Country has been plagued by systemic red-lining’: Indigenous communities are the most unbanked in the U.S.

February 09, 2021
Member Exclusive, Modern Marketing

‘We were ordering food just to be able to talk to delivery people’: How young companies are reaching users during the pandemic

February 08, 2021
Modern Marketing

Klarna debuts its first Big Game commercial, ‘The Four Quarter-Sized Cowboys’

February 05, 2021
Member Exclusive, Modern Marketing

‘We’ll see more innovative storytelling tactics’: 2021’s biggest marketing trends in financial services

January 28, 2021
Member Exclusive, The Customer Effect

‘They blamed me’: Banks aren’t doing enough to service those suffering from mental health issues

January 26, 2021
Member Exclusive, Modern Marketing

‘I don’t need to be objective’: Inside the bull market in fintech newsletters

January 06, 2021