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Behind the scenes of the Truist Cares campaign with Agency of the Year, StrawberryFrog

  • StrawberryFrog worked with Truist to launch a series of campaigns in 2020 to give the country hope and inspiration.
  • The creative group won Tearsheet's 2021 award for Agency of the Year.
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Behind the scenes of the Truist Cares campaign with Agency of the Year, StrawberryFrog

The best marketing and advertisements stay with you. They speak to the zeitgeist in the world at a specific time with the right words, the right imagery, the right message.

Creative agency StrawberryFrog has worked with Truist, the combined BB&T and SunTrust bank, on its rebranding. When Covid hit early in 2020, the team pivoted, launching a series of campaigns that spoke of hope and combined destiny, that together, we’ll make it through.

StrawberryFrog’s CEO and founder Scott Goodson and head of strategy, Chip Walker join us on the podcast to take us behind the scenes of the Live United campaign, that combines Truist, the United Way, and youth poet laureate Amanda Gorman, who delivers an inspirational message at a time it was needed most.

StrawberryFrog won Tearsheet’s Agency of the Year Award for 2021.

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The following excerpts were edited for clarity.

2020 as a year of change


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