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The Customer Effect

Banking is not a location-based activity anymore. It's a 'thing you do' through the use of mobile apps, artificial intelligence and employee-less branches.

The Customer Effect

It’s 2022 and FIs are still struggling to make their products accessible. Procure Access wants to change that.

September 14, 2022
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Creating a hyper-personalized banking experience

August 25, 2022
The Customer Effect

The reversal of Roe v. Wade: Its impact on economic growth, financial wellbeing, and the financial services industry

August 02, 2022
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Finance with a face: How personalization drives engagement, retention, and profitability

March 14, 2022
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Tearsheet’s 2021 guide for marketers: Gens under the lens

January 24, 2022
The Customer Effect

Who led banking app downloads in 2021?

January 14, 2022
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The increasing role of personalization in retail wealth management

January 06, 2022
The Customer Effect

With only 5% of Americans confident in their financial health, what are their generational resolutions for 2022?

December 29, 2021
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Gens under the lens: The Gen Z consumer

December 16, 2021
Modern Marketing, The Customer Effect

Gens under the lens: The Millennial consumer

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