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The Customer Effect

Banking is not a location-based activity anymore. It's a 'thing you do' through the use of mobile apps, artificial intelligence and employee-less branches.

The Customer Effect

Targeting stressed out Americans, PurePoint launches savings campaign with Olympic gold medalist

January 21, 2019
The Customer Effect

After Temenos acquisition, Avoka pushes hard on the growth button

January 16, 2019
The Customer Effect

Small banks find innovative ways to innovate

January 14, 2019
The Customer Effect

Credit Karma’s Kenneth Lin on building a billion dollar brand

December 03, 2018
The Customer Effect

Visa, Mastercard, Citi and Chase among the most valuable US brands for 2019

November 29, 2018
The Customer Effect

Inside Ally Bank’s launch of Banksgiving

November 22, 2018
Podcasts, The Customer Effect

Genpact’s Raja Bose on the human experience in banking

November 21, 2018
The Customer Effect

Relay launches annuity product direct to consumer

November 06, 2018
The Customer Effect

The Amazon challenge: Why banks need to pay attention to Customer Engagement Management

September 06, 2018
The Customer Effect

Tearsheet’s top 5 stories of 1H 2018

July 27, 2018