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Modern Marketing
Getting customers to act
,
Modern Marketing
Ears are the gateway to a consumer’s heart: 5 brands that are hitting all the right notes in sonic branding
July 23, 2024
Modern Marketing
Branding 101: How to anchor a brand in sound using AI and talent feat. Mastercard
July 02, 2024
Creating win-win partnerships
,
The Customer Effect
Behind the US Bank, Greenlight partnership
June 25, 2024
BNPL
,
Getting customers to act
,
Modern Marketing
Branding 101: How Klarna translates its branding principles into product and UX design
June 11, 2024
Artificial Intelligence
,
Member Exclusive
,
The Customer Effect
How to build a chatbot: Lessons from Bank of America, Klarna, and Lili
June 04, 2024
Banking
,
Lending
,
The Customer Effect
Unpacking the consumer impact of the Capital One and Discover deal
May 14, 2024
Podcasts
,
The Customer Effect
‘Having a relationship with that next generation is good for banks’ immediate bottom lines’: Greenlight’s Matt Wolf
April 01, 2024
Modern Marketing
Planning to innovate in 2024? Here’s what you should be thinking about
March 20, 2024
Getting customers to act
,
Modern Marketing
It’s time to un-bland your financial brand: Why 2024 is the year to escape the sea of sameness
March 13, 2024
The Customer Effect
US consumer optimism (finally) moves the dial on spending habits but high earners are an outlier to this shift
March 07, 2024
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