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Modern Marketing

Modern Marketing

‘Quick, tangible, teachable moments’: Financial literacy could be the ticket to Gen Z appeal

July 16, 2021

Modern Marketing

Marcus by Goldman Sachs’ “You Can Money” campaign positions the bank as Main Street’s primary account

July 15, 2021

Modern Marketing

Brex’s new campaign shows a company that wants to go deeper into SMB finances

July 06, 2021

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‘You can make investing as regular as your route’: Behind Stash’s new marketing campaign against day trading

June 23, 2021

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‘I don’t need you to add a rainbow to your social media’: Daylight’s #CallMeByMyName campaign targets the American Bankers Association

May 18, 2021

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Challenger banks continue to turn to big name celebrities, but micro influencers might work better

April 15, 2021

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‘Everyone talks about stickiness, but how do you start the journey to stickiness?’: Behind Q2’s acquisition of ClickSwitch

April 09, 2021

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‘Less than 50 years ago, women could be turned down for a credit card based solely on their gender’: Behind the launch of The Card by Seneca Women

March 23, 2021

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In Balance the Banknotes campaign, N26 uses AR to put famous women on cash

March 10, 2021

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Faith and finance are mixing in consumer banking and advice

March 09, 2021