The Customer Effect

‘Like sneaker culture’: Are gimmicky debit cards overplayed or a smart business decision?

April 13, 2021

Revolut’s glow-in-the-dark debit card is the latest in a series of flashy debit cards to hit the market.
Experts say it’s a smart, cost-effective strategy that builds customers, brand equity and culture.

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Podcasts

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The Customer Effect

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Daily Tearsheet

Fintech news, curated by Tearsheet

Daily Tearsheet newsletter

Coinbase valued above $100 billion, ahead of today's direct listing (Axios) 6 hours ago
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Partner News & Events

News & events, submitted by the Tearsheet Community

Virgin Money launches free digital money management for SMEs (source) November 26, 2020
Payrailz Launches Lower My Bills, powered by BillShark (source) January 11, 2021
DecisionLogic implements Fiserv’s real-time asset verification (source) January 11, 2021

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The Customer Effect

‘Like sneaker culture’: Are gimmicky debit cards overplayed or a smart business decision?

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Data Snacks, Member Exclusive

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‘Like sneaker culture’: Are gimmicky debit cards overplayed or a smart business decision?

Staff Picks

Fintech 2.0: Why embedded finance has brought a seismic shift in banking, and how FIs can respond

Deep Dive: PayPal

‘You’re best having a cannabis banking program, not a project’: The ins and outs of banking cannabis with Regent Bank’s Keri Cain

E-signatures are still spreading in the financial industry, but not really maturing

Daily Tearsheet

Partner News & Events

The Latest

‘Like sneaker culture’: Are gimmicky debit cards overplayed or a smart business decision?

Will Circle’s new payments platform bring NFTs into the mainstream?

More people would make contactless payments if they actually owned a contactless card

With frustrated customers, the majority of banks still don’t have a plan

‘Everyone talks about stickiness, but how do you start the journey to stickiness?’: Behind Q2’s acquisition of ClickSwitch

4 charts on consumers’ increased demand for digital and personalized banking solutions

‘It’s exciting reading the feedback on Twitter that banks get from offering these new services’: Behind the creation of the Q2 Marketplace

Podcasts

‘It’s a no brainer to add a virtual card into the travel product’: TripActions’ Michael Sindicich

‘You’re best having a cannabis banking program, not a project’: The ins and outs of banking cannabis with Regent Bank’s Keri Cain

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Conferences

Briefing for PR and Marketing Professionals

Acquire Conference 2021

Embedded Conference 2020

Challengers Conference 2020