Modern Marketing

Zelle’s Melissa Lowry: ‘Beyond awareness, we’re trying to show how we make everyday better’

March 21, 2019

Bank p2p payment app Zelle is trying to show people how it can be used more broadly.
VP of marketing and branding, Melissa Lowry shares what's behind the creative campaign.

The Latest

Modern Marketing, Payments, Podcasts

Zelle’s Melissa Lowry: ‘Beyond awareness, we’re trying to show how we make everyday better’

March 21, 2019

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Online lenders, Podcasts

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