Member Exclusive, Modern Marketing

How Current is building a Gen Z brand through influencer marketing

  • Challenger bank Current uses an influencer marketing strategy.
  • VP of Marketing Adam Hadi joined Tearsheet's Acquire Conference last week to talk about influencer marketing and Gen Z brands.
close

Email a Friend

How Current is building a Gen Z brand through influencer marketing

Using celebrities to market a bank isn’t new. What is new, however, is turning to social media influencers to help grow a financial brand.

Influencer marketing is a core marketing program for challenger bank Current. Current banks people living paycheck to paycheck and works with influencers like Kyle and Jade, Kelz Washington, and David Dobrik, who has over 26 million followers on TikTok and has received over 1 billion likes on the social media video platform.

SPONSORED

 

Current recently hit 2 million users.

Spearheading the influencer strategy is Adam Hadi, vice president of marketing. Before he joined Current two years ago, Hadi worked in influencer marketing, consulting with firms like Quidd, Seatgeek, Firework, Joyride, N3twork, Epic Games, and FreshPlanet.


This content is available exclusively to Tearsheet Outlier members.

Tearsheet Outlier information and signup Missing out? Subscribe today and you’ll receive unlimited access to all Tearsheet content, original research, exclusive webinars and events, member-only newsletters from Tearsheet editors and reporters and much more. Join Outlier now — only $49/mo. Already an Outlier member? Sign in to your account

0 comments on “How Current is building a Gen Z brand through influencer marketing”

Modern Marketing

‘Quick, tangible, teachable moments’: Financial literacy could be the ticket to Gen Z appeal

  • Consumers are putting more importance than ever before on financial literacy, especially Gen Z.
  • As Gen Z takes up more space in the adult population, financial literacy could be a way to get early access to a loyal user base.
Rivka Abramson | July 16, 2021
Modern Marketing

Marcus by Goldman Sachs’ “You Can Money” campaign positions the bank as Main Street’s primary account

  • A new campaign for Marcus by Goldman Sachs features actress Rosamund Pike, as the brand’s character 'M'.
  • The advertising targets the mass market with a message that Marcus is a viable primary account.
Zachary Miller | July 15, 2021
Modern Marketing

Brex’s new campaign shows a company that wants to go deeper into SMB finances

  • The campaign advertises Brex’s all-in-one finance solution that consolidates four services into one dashboard.
  • The campaign targets SMBs with a ‘less is more’ message so owners can worry less about finances and do more to grow their businesses.
Shehzil Zahid | July 06, 2021
Member Exclusive, Modern Marketing

‘You can make investing as regular as your route’: Behind Stash’s new marketing campaign against day trading

  • Stash’s marketing campaign, set to last until the end of this month, has enveloped Union Square’s subway station, spreading the message that anyone can invest, and everyone should invest long-term.
  • Stash’s marketing initiative comes in the midst of this year’s investing boom, as more people than ever are investing.
Rivka Abramson | June 23, 2021
Member Exclusive, Modern Marketing

‘I don’t need you to add a rainbow to your social media’: Daylight’s #CallMeByMyName campaign targets the American Bankers Association

  • The #CallMeByMyName campaign champions for the inclusion of trans and non-binary consumers within financial services.
  • The campaign seeks major financial institutions to redress outdated and exclusionary services and codes of conduct.
Rimal Farrukh | May 18, 2021
More Articles