In February 2021, Tearsheet hosted its inaugural Acquire Conference — two days exclusively devoted to best in branding, marketing, growth strategies and user acquisition. Firms like PayPal, Goldman Sachs, Square, Zelle, and Charles Schwab addressed how they were growing their customer bases.
The full session videos are available to Tearsheet’s Outlier members. Our partner and sponsor of the event Burgopak has made its video available that captures an interesting discussion between its creative director Dane Whitehurst and Tearsheet editor in chief, Zack Miller, on the how top financial brands are finding ways to enhance their customer journeys and bridge the offline and online worlds with creative, emotive packaging.
Tearsheet Acquire Conference 2021: PR Panel: How FIs are leveraging marketing/PR for customer growth
Acquire Conference 2021: Dane Whitehurst, Burgopak
Dane Whitehurst, creative director at Burgopak, talks about how modern unboxing experiences create visceral experiences for financial services customers. Online and offline customer journeys meet with packaging that serves to create wow moments.
Top financial brands are strategically using packaging as part of the customer experience. Packaging design firm Burgopak has literally written a book on the art and science of fintech packaging. Welcome to the Club: Packaging Design for Neobanks & Fintechs is available for download here.
This content is available exclusively to Tearsheet Outlier members.
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