Modern Marketing

‘The transformation of banks into lifestyle brands is the transformation of the card into a lifestyle product’: Challenger banks turn to custom packaging as next step in customer journey

  • With so many challenger banks popping up, digital banking solutions are struggling to stand out.
  • How challenger banks package their cards could be key to staying memorable and top of wallet.
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‘The transformation of banks into lifestyle brands is the transformation of the card into a lifestyle product’: Challenger banks turn to custom packaging as next step in customer journey

Top financial brands are strategically using packaging as part of the customer experience. Packaging design firm Burgopak has literally written a book on the art and science of fintech packaging. Welcome to the Club: Packaging Design for Neobanks & Fintechs is available for download here.

As of December 2020, there were 256 active challenger banks worldwide according to data by Exton Consulting. 

With so many digital banking solutions, standing out is challenging.

As a solution, many challenger banks are putting extra focus on how they package their cards. 


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