Modern Marketing

Fintech packaging design firm Burgopak releases ebook on best practices

  • With so many challenger banks popping up, digital banking solutions are struggling to stand out.
  • A new ebook shows how challenger banks package their cards and create unboxing experiences to get to the top of wallet.
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Fintech packaging design firm Burgopak releases ebook on best practices

Fintechs are winning new customers by putting people at the center of their brands. In a world of digital finance, the physical card and its packaging have become the only physical touch point between a financial services provider and its clients. 

Packaging, it seems, helps challenger banks express their brand’s tone and personality, make users feel special, and turn card activation into a shareable event instead of a mundane chore.

A plain envelope doesn’t highlight its content as something desirable. Instead, what’s inside becomes just another item in your home, like a toothbrush or socks — something you use daily, but not something you’d boast about on Instagram. 

A unique unpackaging experience, though, can make the user feel like they’re now a part of something special.

The plastic card is more than a bank card — it denotes membership. It says, “Welcome to the club.”

burgopak design packagin

In this new hi-res ebook, fintech packaging design firm Burgopak takes you behind the scenes to see how top firms like N26CurveMoneseZero and more are designing unboxing experience to delight their customers.

  • Planning the right experience and designing impactful unboxing experiences
  • The relationship between brand building and packaging design
  • How top fintech and challenger banks use packaging to make people smile
  • Using remarkable unboxing experiences to activate new customers
  • Ways to use design as a tool to drive down cost

Download the ebook

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