Modern Marketing

‘The transformation of banks into lifestyle brands is the transformation of the card into a lifestyle product’: Challenger banks turn to custom packaging as next step in customer journey

  • With so many challenger banks popping up, digital banking solutions are struggling to stand out.
  • How challenger banks package their cards could be key to staying memorable and top of wallet.
close

Email a Friend

‘The transformation of banks into lifestyle brands is the transformation of the card into a lifestyle product’: Challenger banks turn to custom packaging as next step in customer journey

Top financial brands are strategically using packaging as part of the customer experience. Packaging design firm Burgopak has literally written a book on the art and science of fintech packaging. Welcome to the Club: Packaging Design for Neobanks & Fintechs is available for download here.

As of December 2020, there were 256 active challenger banks worldwide according to data by Exton Consulting. 

With so many digital banking solutions, standing out is challenging.

As a solution, many challenger banks are putting extra focus on how they package their cards. 


This content is available exclusively to Tearsheet Outlier members.

Tearsheet Outlier information and signup Missing out? Subscribe today and you’ll receive unlimited access to all Tearsheet content, original research, exclusive webinars and events, member-only newsletters from Tearsheet editors and reporters and much more. Join Outlier now — only $49/mo. Already an Outlier member? Sign in to your account

0 comments on “‘The transformation of banks into lifestyle brands is the transformation of the card into a lifestyle product’: Challenger banks turn to custom packaging as next step in customer journey”

Acquire Podcast, Modern Marketing, Podcasts

The Acquire Podcast Ep. 15: Lili is making taxes sexy, one IRS Cocktail at a time

  • Lili’s VP of creative marketing, Matthieu Silberstein, joins us on The Acquire Podcast.
  • Going for the perfect customers (instead of the many), the three year old banking app is going back to its roots of making taxes easier – while grounding their new brand book in today’s definition of business success.
Rebecca Cohen | August 04, 2022
Member Exclusive, Modern Marketing

Marketing Briefing: Bank marketing during a time of financial uncertainty

  • How should banks go about showing their support during a time of financial distress? Marketing veteran Ruth Danielson dives into the nitty-gritty
  • Meanwhile, McKinsey releases some research on how banks can ace this whole personalization game
Rivka Abramson | July 28, 2022
Modern Marketing

Mastercard drops an album – but why?

  • Last month, Mastercard released an album featuring ten songs incorporating its sonic brand.
  • As consumers rely more on contactless payments and voice technology, harnessing a sonic brand could be more important than ever.
Rivka Abramson | July 27, 2022
Acquire Podcast, Modern Marketing, Podcasts

The Acquire Podcast Ep. 14: Affirm’s Erika White on capturing Millennial humor, the flywheel effect, and marketing BNPL

  • This week on the Acquire Podcast, we’re joined by Erika White, VP of marketing and communications at Affirm.
  • We spoke about building out a cheeky Millennial-esque ad campaign, creating the flywheel effect through strong partner marketing, and some of the challenges and opportunities that come with marketing BNPL.
Rebecca Cohen | July 26, 2022
Modern Marketing, New banks

‘When you have a community that’s engaged, your job as a CMO is being an editor’: 3 questions with Vineet Mehra, Chime’s new CMO

  • Vineet Mehra recently became Chime’s new chief marketing officer.
  • Mehra shares how his experience from industries outside of finance has influenced his current role and what vision he has for Chime going forward.
Rivka Abramson | July 21, 2022
More Articles