Modern Marketing

Member Exclusive, Modern Marketing

‘Say goodbye to these relics’: Ally’s new campaign positions going to the bank as a thing of the past

September 02, 2020
Member Exclusive, The Customer Effect

Citizens Bank’s Beth Johnson: ‘Personal interaction remains important to customers’

August 11, 2020
Member Exclusive, Modern Marketing

“Live United”: Truist and United Way use poetry to spread message of unity

August 10, 2020
Member Exclusive, The Customer Effect

With deposit volume growing 705% in April, MANTL raises $19 million

July 16, 2020
Modern Marketing

Splitit refreshes brand, targets the 70 percent of people who don’t use all the credit on their cards

May 22, 2020
The Customer Effect

Now under the Linux Foundation, the Fintech Open Source Foundation wants to accelerate software development across financial services

April 28, 2020
Modern Marketing

Truist releases first COVID-19 TV campaign

April 14, 2020
The Customer Effect

Americans carry more debt and turn to mobile banking in the face of the pandemic

April 06, 2020
Modern Marketing

‘Leading with purpose’: Behind Truist’s Super Bowl advertising campaign

February 05, 2020
Modern Marketing

5 techniques fintech and banking apps use to engage and retain users

January 30, 2020