It's getting increasingly harder for a financial brand to stand out from the crowd in a sea of sameness.
Chip Walker, from transformation and creative agency StrawberryFrog, demonstrates how some of the most valuable financial brands in the world have rallied around and activated their brand purpose.
With macroeconomic conditions showing signs of improvement, consumers are re-evaluating and adjusting their spending habits following a challenging period.
However, consumers earning above $100,000 annually are facing their own financial hurdles, with nearly half (48%) living paycheck-to-paycheck as of January.
Personalization sits atop the priority list for both consumers and merchants, however, many merchants are unable to convert their customer data into actionable insights.
The key to success lies in precision — delving deep to accurately understand and cater to the unique preferences of each individual in the target audience.