Member Exclusive, Modern Marketing

‘We were ordering food just to be able to talk to delivery people’: How young companies are reaching users during the pandemic

  • Young financial companies have had to be extra creative in how to reach potential users.
  • From ordering food to optimizing SEO, here are some of their methods.
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‘We were ordering food just to be able to talk to delivery people’: How young companies are reaching users during the pandemic

On Feb 16 and 18, Tearsheet will host the Acquire Conference, an exploration of what top financial brands, like Marcus by Goldman, Square, PayPal, Shopify and many more, are doing in marketing, customer acquisition, branding, and customer journeys. Register here.

With a global pandemic mutating routines and limiting contact, financial companies trying to reach new users are facing their fair share of challenges.

And for the new companies that don’t have a reputation to rely on, it’s been extra tricky.   

For some, it’s actually just been a matter of being at the right place at the right time. 

Stavvy, a software company that facilitates the mortgage lending process, was just in the midst of going live with its first customers when the lockdown began.  But the sudden limitation in contact turned out to be a lucky opportunity for the new company. Rather than slowing things down, it helped speed things up.

 


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