Member Exclusive, Modern Marketing

‘We were ordering food just to be able to talk to delivery people’: How young companies are reaching users during the pandemic

  • Young financial companies have had to be extra creative in how to reach potential users.
  • From ordering food to optimizing SEO, here are some of their methods.
close

Email a Friend

‘We were ordering food just to be able to talk to delivery people’: How young companies are reaching users during the pandemic

On Feb 16 and 18, Tearsheet will host the Acquire Conference, an exploration of what top financial brands, like Marcus by Goldman, Square, PayPal, Shopify and many more, are doing in marketing, customer acquisition, branding, and customer journeys. Register here.

With a global pandemic mutating routines and limiting contact, financial companies trying to reach new users are facing their fair share of challenges.

And for the new companies that don’t have a reputation to rely on, it’s been extra tricky.   

For some, it’s actually just been a matter of being at the right place at the right time. 

Stavvy, a software company that facilitates the mortgage lending process, was just in the midst of going live with its first customers when the lockdown began.  But the sudden limitation in contact turned out to be a lucky opportunity for the new company. Rather than slowing things down, it helped speed things up.

 


This content is available exclusively to Tearsheet Outlier members.

Tearsheet Outlier information and signup Missing out? Subscribe today and you’ll receive unlimited access to all Tearsheet content, original research, exclusive webinars and events, member-only newsletters from Tearsheet editors and reporters and much more. Join Outlier now — only $49/mo. Already an Outlier member? Sign in to your account

0 comments on “‘We were ordering food just to be able to talk to delivery people’: How young companies are reaching users during the pandemic”

Modern Marketing

Through their ‘Tap to Ride’ campaign, Visa and Chase give another incentive to start using contactless

  • More people are returning to the office, which means more commuting
  • Visa and Chase have been using this as an opportunity to launch their ‘Tap to Ride’ campaign
Rivka Abramson | September 27, 2021
Member Exclusive, Modern Marketing

Ally highlights bootstrapped Olympic athletes gunning for gold in a new campaign

  • Ally launched a national campaign called The Unsponsored featuring athletes with little to no financial backing.
  • Ally also donated $250,000 to three athletes to help them along their journeys to being the best in their sport.
Shehzil Zahid | August 12, 2021
Member Exclusive, Modern Marketing

‘Cool Hats’: A look inside Visa’s new campaign to refresh its brand

  • Visa is mostly known as a credit card company.
  • With its ‘Meet Visa’ marketing campaign, the company hopes to change that.
Rivka Abramson | August 05, 2021
Member Exclusive, Modern Marketing

‘Quick, tangible, teachable moments’: Financial literacy could be the ticket to Gen Z appeal

  • Consumers are putting more importance than ever before on financial literacy, especially Gen Z.
  • As Gen Z takes up more space in the adult population, financial literacy could be a way to get early access to a loyal user base.
Rivka Abramson | July 16, 2021
Member Exclusive, Modern Marketing

Marcus by Goldman Sachs’ “You Can Money” campaign positions the bank as Main Street’s primary account

  • A new campaign for Marcus by Goldman Sachs features actress Rosamund Pike, as the brand’s character 'M'.
  • The advertising targets the mass market with a message that Marcus is a viable primary account.
Zachary Miller | July 15, 2021
More Articles