Member Exclusive, Modern Marketing

‘We’ll see more innovative storytelling tactics’: 2021’s biggest marketing trends in financial services

  • Marketing and growth leaders share their opinions on the most significant marketing trends for 2021.
  • We examine video marketing, cross-channel personalization, increases in online advertising and more.
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‘We’ll see more innovative storytelling tactics’: 2021’s biggest marketing trends in financial services

 


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Outlier OpinionsMakers

Banking, Lending, The Customer Effect

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  • The Capital One-Discover deal may be driven by the complementary attributes of their customers, potentially leading to changes in product offerings and services to better serve consumers.
  • The combined entity could introduce a rewards based debit card as well as relaunch Discover's credit cards for SMBs. Beyond products however it is unlikely that the UX will change dramatically.
Rabab Ahsan | May 14, 2024
Podcasts, The Customer Effect

‘Having a relationship with that next generation is good for banks’ immediate bottom lines’: Greenlight’s Matt Wolf

  • Banks struggle with providing the type of financial education and familiarity younger customers say they want.
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Rabab Ahsan | April 01, 2024
Modern Marketing

Planning to innovate in 2024? Here’s what you should be thinking about

  • In a world punctuated by the challenges and opportunities of disruption, every company should be thinking about transformation.
  • Daniel Gomez Seidel, managing director for the New York-based transformation firm, inplural, shares 5 best practices to embrace transformation this year.
Daniel Gomez Seidel, inplural | March 20, 2024
Getting customers to act, Modern Marketing

It’s time to un-bland your financial brand: Why 2024 is the year to escape the sea of sameness

  • It's getting increasingly harder for a financial brand to stand out from the crowd in a sea of sameness.
  • Chip Walker, from transformation and creative agency StrawberryFrog, demonstrates how some of the most valuable financial brands in the world have rallied around and activated their brand purpose.
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The Customer Effect

US consumer optimism (finally) moves the dial on spending habits but high earners are an outlier to this shift

  • With macroeconomic conditions showing signs of improvement, consumers are re-evaluating and adjusting their spending habits following a challenging period.
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Sara Khairi | March 07, 2024
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