Modern Marketing

Modern Marketing, The Customer Effect

Gens under the lens: The Boomer consumer

December 13, 2021
Member Exclusive, Modern Marketing

Marketing Briefing: For Capital One, marketing is a sport

January 28, 2022
Member Exclusive, The Customer Effect

‘New, different, and easy to say’: How fintechs go about choosing their names

December 02, 2021
The Customer Effect

How local culture is shaping retail investment platforms globally

November 30, 2021
Partner, The Customer Effect

The Publicis Sapient Digital Life Index: Learnings from people’s choices and purchase decisions

November 29, 2021
Partner, The Customer Effect

Digital engagement with Gen Z

November 23, 2021
The Customer Effect

Fintech claims 88% of US consumers versus 95% by traditional banking: new Plaid report

November 12, 2021
Member Exclusive, The Customer Effect

Finance apps dominate Play Store and App Store – but have surprisingly low ratings

October 25, 2021
Member Exclusive, Modern Marketing

Through their ‘Tap to Ride’ campaign, Visa and Chase give another incentive to start using contactless

September 27, 2021
Member Exclusive, The Customer Effect

The pandemic may be receding, but its effects on consumer banking aren’t

August 18, 2021