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Marketing Briefing: For Capital One, marketing is a sport

  • Introducing Tearsheet's biweekly marketing briefing!
  • Kicking things off with Capital One's sporty marketing moves, our Acquire Conference (woot woot!), and a downloadable version of our recently published 'Gens Under the Lens' series
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Marketing Briefing: For Capital One, marketing is a sport

We’re wrapping up the newest month of the newest year with Tearsheet’s marketing briefing.

Competition is heating up. And fintechs and incumbents have been doing a lot to stand out in an increasingly expanding market. This year shouldn’t be any different, and we want to make sure we keep you in the loop.

From fintechs fighting to capture Gen Z interest, to incumbents going all out to improve brand likeability, 2022 promises to be pretty spicy in terms of financial marketing.

So here’s what you can expect: Every two weeks, I, Rivka Abramson (the Tearsheet reporter with the slightly squeaky voice), will bring you a snappy review of some of the things and thoughts currently permeating the overlapping world of finance and marketing – finmarketing, if you will. 

 


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