Member Exclusive, Modern Marketing

Marketing Briefing: For Capital One, marketing is a sport

  • Introducing Tearsheet's biweekly marketing briefing!
  • Kicking things off with Capital One's sporty marketing moves, our Acquire Conference (woot woot!), and a downloadable version of our recently published 'Gens Under the Lens' series
close

Email a Friend

Marketing Briefing: For Capital One, marketing is a sport

We’re wrapping up the newest month of the newest year with Tearsheet’s marketing briefing.

Competition is heating up. And fintechs and incumbents have been doing a lot to stand out in an increasingly expanding market. This year shouldn’t be any different, and we want to make sure we keep you in the loop.

From fintechs fighting to capture Gen Z interest, to incumbents going all out to improve brand likeability, 2022 promises to be pretty spicy in terms of financial marketing.

So here’s what you can expect: Every two weeks, I, Rivka Abramson (the Tearsheet reporter with the slightly squeaky voice), will bring you a snappy review of some of the things and thoughts currently permeating the overlapping world of finance and marketing – finmarketing, if you will. 

 


This content is available exclusively to Tearsheet Outlier members.

Tearsheet Outlier information and signup Missing out? Subscribe today and you’ll receive unlimited access to all Tearsheet content, original research, exclusive webinars and events, member-only newsletters from Tearsheet editors and reporters and much more. Join Outlier now — only $49/mo. Already an Outlier member? Sign in to your account

0 comments on “Marketing Briefing: For Capital One, marketing is a sport”

Member Exclusive, Modern Marketing

Marketing Briefing: The case of product-first and the SEO burst

  • In this week’s briefing, we cover what’s new in marketing for banks – big, small, and digital alike.
  • Plus, we’re digging into SEO in the fintech world through some interesting numbers.
Rivka Abramson | May 23, 2022
Modern Marketing

The double edged sword of good UX: How Robinhood’s gamification of investing backfired during the market downturn

  • Companies like Robinhood are breaking rules with gamification in retail and cryptocurrency trade.
  • Gamification is worsening the problem for those struggling with crypto-addiction and compulsive day trading.
Rabab Ahsan | May 17, 2022
Acquire Podcast, Modern Marketing, Podcasts

The Acquire Podcast Ep. 9: How Oxygen’s new debit loyalty program Elements is winning rebels and change makers

  • Oxygen’s SVP, head of business development and strategic partnerships Ryan Conway, and creative director Sani Gad join us on the Acquire Podcast.
  • ‘You name it, they tried it’ – including a hit summer tune with Megan Thee Stallion.
Rebecca Alma Cohen | May 17, 2022
Acquire Podcast, Modern Marketing, Podcasts

The Acquire Podcast Ep. 8: Billboards, donuts, and QR codes: Flexbase is building awareness

  • Flexbase’s CEO Zaid Rahman and head of growth Joey Randazzo join us on the Acquire Podcast.
  • From blanketing one city at a time, putting up billboards off highways, and shipping mysterious donut boxes – their awareness campaign is doing new things.
Rebecca Alma Cohen | May 10, 2022
Member Exclusive, Modern Marketing

Marketing briefing: How do you market to a business/consumer hybrid?

  • The gig economy is heating up. Meanwhile, corporate spend management tools continue to grow in popularity.
  • All this to say, the line between consumer and business is blurring. How does a brand express that blur?
Rivka Abramson | May 05, 2022
More Articles