Modern Marketing, The Customer Effect

Gens under the lens: The Gen Z consumer

  • Generation Z, also known as Zoomers, represents individuals born between 1997 and 2012, following Millennials.
  • They grew up with the internet, computers and smartphones, are tech-savvy and all about digital finance.
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Gens under the lens: The Gen Z consumer

 


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Outlier OpinionsMakers

The Customer Effect

US consumer optimism (finally) moves the dial on spending habits but high earners are an outlier to this shift

  • With macroeconomic conditions showing signs of improvement, consumers are re-evaluating and adjusting their spending habits following a challenging period.
  • However, consumers earning above $100,000 annually are facing their own financial hurdles, with nearly half (48%) living paycheck-to-paycheck as of January.
Sara Khairi | March 07, 2024
The Customer Effect

The great Gen Z + financial services podcast recap

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Rabab Ahsan | January 17, 2024
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What financial goals are Americans prioritizing as they kick off 2024?

  • Breaking from the norm, this year's resolutions prioritize financial goals over the usual focus on healthy eating and exercise.
  • While overcoming debt continues to be a primary focus of consumers, they are currently tackling the ongoing challenges of commencing the new year on more sound financial footing.
Sara Khairi | January 03, 2024
Podcasts, The Customer Effect

How Gen Z likes to get paid with Amex, Wise, and DailyPay

  • Does Gen Z have different preferences and behaviors when it comes to getting paid?
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Zachary Miller | December 06, 2023
The Customer Effect

Gen Z’s relationship with money is complicated: New research on Gen Z’s debt, investments, and financial literacy

  • Gen Z's relationship with finance is complicated. Some of their habits make them seem wise beyond their years and others.. not so much.
  • 41% of Gen Z report having $2000 in debt or lower. At the same time 19% are unaware of their credit scores.
Rabab Ahsan | November 01, 2023
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