When you get stuck, you can talk to us’: Albert’s new challenger bank status
- Through its new checking account, Albert stands out as a challenger bank that promises immediate access to human financial experts.
- But promising both quality and speed when your service is based on human expertise could be tricky.
With so many challenger banks floating into app stores, standing out as a new, fresh digital bank is hard.
Niching down has been touted as a go-to method for gaining new users. But there are other ways as well.
Albert, a money management platform with investing and budgeting tools, has been gaining momentum in the market through its promise to provide real-life human expertise through texting, as part of its subscription offering Genius. Now, it’s released a checking account called Albert Cash.
Albert Cash offers pretty standard perks — cashback rewards, no minimum balance or maintenance fees, early paycheck access, a selection of free ATMs, and a debit card.
But combined with Genius, Albert may have an easier time standing out as a newly minted challenger bank.
“All that stuff is what you’d expect,” said Yinon Ravid, co-founder and CEO of the company. “But what you get here is different as well.”
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