New banks

Stash’s new CMO, Jackie Stern on building big partnerships and the importance of simplifying products and communications in finance

  • As investment service Stash matures, it's made a series of key hires in the C-suite.
  • CMO Jackie Stern joins Stash as the firm works to scale its username, expand its product sets, and move into the next stage of its growth.
close

Email a Friend

Stash’s new CMO, Jackie Stern on building big partnerships and the importance of simplifying products and communications in finance

As we explore financial services together with an eye on technology, innovation, emerging models, and changing expectations, investing service Stash provides a case study into a fintech that’s found its product set and audience with a business model and unit economics that provide a foundation for future growth.

As an investing service, Stash charges users $3 or $9 a month, depending on which services and account types they request. It has a robo-advisor as well as the Stock-Back card, a debit card that pays out rewards in fractional shares of the stocks of the companies its users shop with.. Stash has roughly 2 million subscribers.

Founder Brandon Krieg brought in new CEO Liza Landsman last year. Now, Landsman is recruiting in a new class of leadership to help propel the firm into the future. There’s a new CFO Steven Hodgeman who hails from Getir, the global delivery service that recently acquired FreshDirect where he was CFO of international, responsible for the U.S. and Europe. There’s a new CTO Chien-Liang Chou who’s joined from Dave and Flexport, and Shannon Allmon, Stash’s new chief experience officer from Venmo and PayPal.

In addition to this new cadre of leaders is a new CMO, Jackie Stern, who joins Liza and her team from E*Trade and Citibank. Landsman and Stern have a longstanding relationship having worked together at two different points in their careers. And it was this connection that lured Stern to join.

“I’m old enough at this point in my life to feel like I want to work with people that I trust, that I know, who I believe will succeed, and who I will have a really good time working with,” Stern said.

Stash’s new CMO will be focused on helping Stash core users – everyday Americans with everyday financial issues – start climbing the investment ladder. She said people don’t really know how to invest and more importantly, they don’t know how to get started. There’s a fear there, and that requires some behavioral change.

To do that, it requires really simplifying financial concepts down to make them more easily digestible to users with little investing experience. Stern credits founder Krieg with creating Stash’s ethos and competence in explaining and demonstrating complicated ideas in a simple, down-to-earth way.

subscription wall for TS Pro

0 comments on “Stash’s new CMO, Jackie Stern on building big partnerships and the importance of simplifying products and communications in finance”

New banks, Path to growth

How Grasshopper uses team building and customer acquisition strategies to catalyze its growth

  • Grasshopper has recently grown its talent pool by bringing on four new executives to fill key roles in startup banking, embedded finance, product management, and SMB/SBA lending.
  • We look at how team building is intertwined with Grasshopper’s growth strategy and its growth trajectory two years post-relaunch.
Sara Khairi | September 26, 2024
New banks

Looking back and moving forward: How neobanks tackled 2023 and what they expect from 2024

  • 2023 wasn't the best year for traditional banks, but were neobanks any better off? 
  • Hear from Chime and Panacea Financial about the challenges they faced in 2023 and what they think the new year will hold.
Rabab Ahsan | January 04, 2024
New banks

‘We’re shortening the distance between consumers and the products they want and need’: MoneyLion’s Dee Choubey comments on Q3’23 and more

  • MoneyLion delivered strong third-quarter earnings and revenue last week.
  • Dee Choubey, co-founder and CEO of MoneyLion, discusses where the firm stands today and the trends propelling digital banking heading into 2024.
Sara Khairi | November 14, 2023
New banks

‘Fintechs need to do a better job of talking about how we’re at the forefront of trust and security’: 5 questions with MoneyLion’s CEO Dee Choubey

  • MoneyLion's revenue increased 34% to $93.7 million in Q1 2023 from $70 million in Q1 2022.
  • Tearsheet spoke with MoneyLion's Dee Choubey about the increased revenue for the quarter, the advancing role of AI in banking, and how the banking crisis is affecting fintechs.
Sara Khairi | May 18, 2023
New banks

5 questions with Stash CEO Liza Landsman

  • Stash continues to grow, expanding its B2C offering while it expands into working via a B2B model.
  • We recently caught up with new CEO Liza Landsman about her new role and where the firm is headed.
Zachary Miller | May 04, 2023
More Articles