Member Exclusive, New banks

When you get stuck, you can talk to us’: Albert’s new challenger bank status

  • Through its new checking account, Albert stands out as a challenger bank that promises immediate access to human financial experts.
  • But promising both quality and speed when your service is based on human expertise could be tricky.
close

Email a Friend

When you get stuck, you can talk to us’: Albert’s new challenger bank status

With so many challenger banks floating into app stores, standing out as a new, fresh digital bank is hard. 

Niching down has been touted as a go-to method for gaining new users. But there are other ways as well.

Albert, a money management platform with investing and budgeting tools, has been gaining momentum in the market through its promise to provide real-life human expertise through texting, as part of its subscription offering Genius. Now, it’s released a checking account called Albert Cash.

Albert Cash offers pretty standard perks — cashback rewards, no minimum balance or maintenance fees, early paycheck access, a selection of free ATMs, and a debit card.

But combined with Genius, Albert may have an easier time standing out as a newly minted challenger bank. 

“All that stuff is what you’d expect,” said Yinon Ravid, co-founder and CEO of the company. “But what you get here is different as well.” 


This content is available exclusively to Tearsheet Outlier members.

Tearsheet Outlier information and signup Missing out? Subscribe today and you’ll receive unlimited access to all Tearsheet content, original research, exclusive webinars and events, member-only newsletters from Tearsheet editors and reporters and much more. Join Outlier now — only $49/mo. Already an Outlier member? Sign in to your account

0 comments on “When you get stuck, you can talk to us’: Albert’s new challenger bank status”

Member Exclusive, New banks

Banking Briefing: Will WFH become a thing of the past?

  • Banks are pushing to get employees back in the office – but what will that do for their efforts to attract tech talent?
  • Meanwhile, gender inequality is alive and well in the banking industry. Here’s what one bank is doing to try and solve that.
Rivka Abramson | September 12, 2022
New banks

Are neobanks still considered disruptors?

  • Neobanks include thousands of companies seeking to disrupt banks across different customer segments and products.
  • As the digital transformation unfolds throughout the financial services industry, there will be a role for all types of service providers, including brick-and-mortar institutions.
Lindi Miti | September 02, 2022
New banks

Timberland Bank offers a savings program that pays customers to learn about finances

  • Integrations don’t have to be a painful, dragged out process if the right people are involved.
  • Paying people for learning about their finances can improve financial wellness and customer engagement.
Rabab Ahsan | September 01, 2022
Member Exclusive, New banks

Banking Briefing: All about branches

  • In a world of Web2s, Web3s, and Web-what-have-yous, a bank’s physical presence can almost feel passé.
  • But despite their decline in numbers, branches still very much play a role in banks’ success – from improving accessibility to getting in front of more consumers’ eyes.
Rivka Abramson | August 30, 2022
Member Exclusive, New banks

Banking Briefing: Offering personalized banking in an inflationary environment

  • As the financial situation takes on darker hues for consumers, personalization takes on a whole new dimension.
  • Here's what one neobank is doing to offer personalized services when times are tough.
Rivka Abramson | August 15, 2022
More Articles