Inside Goldman’s product roadmap for digital bank Marcus
- Next year, Marcus by Goldman Sachs will roll out a series of new products, including checking accounts and digital investment offerings.
- Data-driven insights will enhance personalization, possibly with the help of an AI assistant.
For Marcus by Goldman Sachs, the bank’s digital consumer brand, large consumer-obsessed online companies are a bigger source of inspiration than high street banks.
“We want to do what Amazon has done to retail, or what Apple has done to music, where you innovate on the distribution and consumption experience for the consumer,” said Harit Talwar, partner and global head of Goldman Sachs’ consumer business, at the Tearsheet Resilience Conference on Tuesday. “We want to give consumers a bank on a phone with products which are valuable, easy and transparent.”
The momentum for Marcus accelerated during the pandemic. Talwar referenced Goldman’s research which suggests that more than a quarter of consumers won’t want to visit branches even when it’s safe to do so.
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Thank you Marcus for discussing the roadmap and by all accounts, the company is saying exactly what is needed and expected of digital-only bank brands. This was a key point, “… its in-house prowess,” signaling that “talent,” not technology will be the catalyst for a great digital engagement.