Cheese, a digital bank for immigrants, rolls out rewards geared towards Asian-owned businesses
- Digital bank Cheese signed up with Dosh to launch its cash back rewards program for its Asian American and immigrant customer base.
- The program lets customers earn 10 percent cash back on purchases at over 10,000 retailers including Asian American businesses.
Cheese, a digital bank for immigrants and Asian Americans, recently inked a deal with cashback platform Dosh. The partnership enables Cheese customers the chance to earn money back during check out at more than 10,000 retailers and restaurants.
Consumers get 10 percent cash back on popular brands such as Costco, Dunkin’, Adidas and Shake Shack. The partnership is also geared towards Asian-owned businesses that have been harshly impacted by the pandemic.
According to the National Bureau of Economic Research, Asian American small business ownership dropped by 26 percent in April of 2020. The number of overall active business owners in the U.S dropped by 22 percent from February to April in 2020.
“We are witnessing an incredible movement across the United States focused on creating social change often rooted in economic incentives to support underrepresented voices across our communities,” said Cheese’s CEO Ken Lian. “Our partnership with Dosh means being able to support Shake Shack and Dunkin’, but it also means being able to support mom and pop shops that invest in and are the backbone of their local communities.”
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