Member Exclusive, New banks

Banking Briefing: Offering personalized banking in an inflationary environment

  • As the financial situation takes on darker hues for consumers, personalization takes on a whole new dimension.
  • Here's what one neobank is doing to offer personalized services when times are tough.
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Banking Briefing: Offering personalized banking in an inflationary environment

The financial situation seems to be challenging digital banks to rethink their personalization tactics – going past mere free ATM networks and cashback offers.

Put another way, neobanks have become experts in offering consumers t-shirts in their favorite colors. But in times of strong winds and ever-graying clouds, can they offer coats as well?

The financial situation seems to be challenging digital banks to rethink their personalization tactics – going past mere free ATM networks and cashback offers.

Put another way, neobanks have become experts in offering consumers t-shirts in their favorite colors. But in times of strong winds and ever-graying clouds, can they offer coats as well?

Through its partnership with SpringFour, Mission Lane, a digital bank focused on consumers who struggle with building credit, aims to solve this very challenge. 

About the partnership

In late May, Mission Lane partnered with SpringFour, a nonprofit platform that helps cardholders connect with financial health resources. 


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