Banking Briefing: Offering personalized banking in an inflationary environment
- As the financial situation takes on darker hues for consumers, personalization takes on a whole new dimension.
- Here's what one neobank is doing to offer personalized services when times are tough.
The financial situation seems to be challenging digital banks to rethink their personalization tactics – going past mere free ATM networks and cashback offers.
Put another way, neobanks have become experts in offering consumers t-shirts in their favorite colors. But in times of strong winds and ever-graying clouds, can they offer coats as well?
About the partnership
In late May, Mission Lane partnered with SpringFour, a nonprofit platform that helps cardholders connect with financial health resources.
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