Member Exclusive, The Customer Effect

‘Like sneaker culture’: Are gimmicky debit cards overplayed or a smart business decision?

  • Revolut’s glow-in-the-dark debit card is the latest in a series of flashy debit cards to hit the market.
  • Experts say it’s a smart, cost-effective strategy that builds customers, brand equity and culture.
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‘Like sneaker culture’: Are gimmicky debit cards overplayed or a smart business decision?

 


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1 comments on “‘Like sneaker culture’: Are gimmicky debit cards overplayed or a smart business decision?”

  • OpinionMaker ,

    I’m inclined to believe the gimmicky card trend is a good thing — examples in this piece referenced supporting charities and some real creativity in card design. I had a vertical designed card a few years back and thought, “Wow, that’s a little different.” If you are offering cards, don’t you want a little “wow” every now and then? If so, why can’t card issuers have 50 or 100 cards to choose from?

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