Member Exclusive, The Customer Effect
‘Like sneaker culture’: Are gimmicky debit cards overplayed or a smart business decision?
- Revolut’s glow-in-the-dark debit card is the latest in a series of flashy debit cards to hit the market.
- Experts say it’s a smart, cost-effective strategy that builds customers, brand equity and culture.
I’m inclined to believe the gimmicky card trend is a good thing — examples in this piece referenced supporting charities and some real creativity in card design. I had a vertical designed card a few years back and thought, “Wow, that’s a little different.” If you are offering cards, don’t you want a little “wow” every now and then? If so, why can’t card issuers have 50 or 100 cards to choose from?