‘Like sneaker culture’: Are gimmicky debit cards overplayed or a smart business decision?
- Revolut’s glow-in-the-dark debit card is the latest in a series of flashy debit cards to hit the market.
- Experts say it’s a smart, cost-effective strategy that builds customers, brand equity and culture.
For the last few years, flashy, novelty debit cards have dominated the digital banking market. Nothing quite captures their spirit of prestige than reddit user AverageStergios talking about Revolut’s new glow-in-the-dark debit card.
“Now you pay at the club like a badass 😎”,” writes AverageStergios on a Revolut/Anthony-Joshua subreddit without any irony.
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