The Customer Effect

The great Gen Z + financial services podcast recap

  • We had some great people join us to talk about Gen Z and financial services on the Tearsheet podcast over the past few months.
  • Now we are rewinding the tape to explore what leaders from Capital One, Bank of America, Greenlight, Klarna, and more had to say on the topic.

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The great Gen Z + financial services podcast recap

With our Gen Z-focused podcast series coming to an end, let’s roll back the reel and revisit the insights and experiences that our guests shared with us.

1) The favorite banking brew: “Why not reimagine banking and make it a place where people can come in, relax, and recharge?”Shaun Rowley, National Capital One Café Executive

2) Marketing to a device hopping generation: “The Gen Z consumer probably wants to start her transaction in a Play Station and finish the transaction on the web. And you will need to follow them as they move from device to device.” Ruben Salazar, Global Head of Visa Direct

3) Products for the self-aware: “Last thing, kids are really self aware. And part of that is people see how important building credit is. Because when you go to buy your first car or rent your first apartment, you need credit. You realize, wow, I don’t have any — it’s really important. And it’s something we heard serving millions of kids that use our product regularly.”  – Matt Wolf, SVP, Business Development, Greenlight

4) The global citizen: “Our survey blew our minds a little bit. When we asked Gen Z, “What are you?”. 50% of Gen Z said they’re either citizens of the world or nothing.” Haim Israel, Head of Global Thematic Research, Bank of America Securities

5) Shopping cart with a heart: “There is pressure from a lot of different sides like investors, policymakers, employees, who are demanding more sustainable practices in business. As a company, you should really start figuring out in your operations, what’s my roadmap to decarbonize?”Salah Said, Head of Sustainability, Klarna

6) Built for hustle: “We are helping people find jobs in the gig economy as well as through our own homegrown product called Surveys, which helps people take branded survey questions in the app and earn between 10 cents and $5 per survey, which goes right on their Dave debit card.”Jason Wilk, CEO, Dave

7) The balancing act:  “Sometimes we get customers from other generations or businesses who want the fine print detail, who want things to be explained in a way that looks very similar to what maybe a bank would show. I think that’s probably one of our biggest challenges that we have as an industry is how do you maintain trust across so many different generations when their needs are all quite different?”Ankita Dmello, Senior Product Manager at Wise

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