Member Exclusive, Modern Marketing

‘You can make investing as regular as your route’: Behind Stash’s new marketing campaign against day trading

  • Stash’s marketing campaign, set to last until the end of this month, has enveloped Union Square’s subway station, spreading the message that anyone can invest, and everyone should invest long-term.
  • Stash’s marketing initiative comes in the midst of this year’s investing boom, as more people than ever are investing.
close

Email a Friend

‘You can make investing as regular as your route’: Behind Stash’s new marketing campaign against day trading

As of May 5, Stash has taken over the Union Square subway station in New York City as part of its marketing campaign to encourage long-term investing rather than day trading. 

The investment platform aims to speak directly to its core audience — people with 9-to-5 jobs who may not have much spare time to think about their financial plans. 

The messaging comes in the midst of day trading’s spike in popularity and could be a way to change consumers’ image of investing. 

Right now, Union Square station is filled with ads featuring people standing next to commute-encircled investment slogans like ‘Get onboard today. Stay on track tomorrow’ and ‘You can make investing as regular as your route.’ The campaign started in line with the city’s reopening after the pandemic and is set to continue through the end of this month.


This content is available exclusively to Tearsheet Outlier members.

Tearsheet Outlier information and signup Missing out? Subscribe today and you’ll receive unlimited access to all Tearsheet content, original research, exclusive webinars and events, member-only newsletters from Tearsheet editors and reporters and much more. Join Outlier now — only $49/mo. Already an Outlier member? Sign in to your account

0 comments on “‘You can make investing as regular as your route’: Behind Stash’s new marketing campaign against day trading”

Acquire Podcast, Modern Marketing, Podcasts

The Acquire Podcast Ep. 15: Lili is making taxes sexy, one IRS Cocktail at a time

  • Lili’s VP of creative marketing, Matthieu Silberstein, joins us on The Acquire Podcast.
  • Going for the perfect customers (instead of the many), the three year old banking app is going back to its roots of making taxes easier – while grounding their new brand book in today’s definition of business success.
Rebecca Cohen | August 04, 2022
Member Exclusive, Modern Marketing

Marketing Briefing: Bank marketing during a time of financial uncertainty

  • How should banks go about showing their support during a time of financial distress? Marketing veteran Ruth Danielson dives into the nitty-gritty
  • Meanwhile, McKinsey releases some research on how banks can ace this whole personalization game
Rivka Abramson | July 28, 2022
Modern Marketing

Mastercard drops an album – but why?

  • Last month, Mastercard released an album featuring ten songs incorporating its sonic brand.
  • As consumers rely more on contactless payments and voice technology, harnessing a sonic brand could be more important than ever.
Rivka Abramson | July 27, 2022
Acquire Podcast, Modern Marketing, Podcasts

The Acquire Podcast Ep. 14: Affirm’s Erika White on capturing Millennial humor, the flywheel effect, and marketing BNPL

  • This week on the Acquire Podcast, we’re joined by Erika White, VP of marketing and communications at Affirm.
  • We spoke about building out a cheeky Millennial-esque ad campaign, creating the flywheel effect through strong partner marketing, and some of the challenges and opportunities that come with marketing BNPL.
Rebecca Cohen | July 26, 2022
Modern Marketing, New banks

‘When you have a community that’s engaged, your job as a CMO is being an editor’: 3 questions with Vineet Mehra, Chime’s new CMO

  • Vineet Mehra recently became Chime’s new chief marketing officer.
  • Mehra shares how his experience from industries outside of finance has influenced his current role and what vision he has for Chime going forward.
Rivka Abramson | July 21, 2022
More Articles