Member Exclusive, Modern Marketing

‘You can make investing as regular as your route’: Behind Stash’s new marketing campaign against day trading

  • Stash’s marketing campaign, set to last until the end of this month, has enveloped Union Square’s subway station, spreading the message that anyone can invest, and everyone should invest long-term.
  • Stash’s marketing initiative comes in the midst of this year’s investing boom, as more people than ever are investing.
close

Email a Friend

‘You can make investing as regular as your route’: Behind Stash’s new marketing campaign against day trading

As of May 5, Stash has taken over the Union Square subway station in New York City as part of its marketing campaign to encourage long-term investing rather than day trading. 

The investment platform aims to speak directly to its core audience — people with 9-to-5 jobs who may not have much spare time to think about their financial plans. 

SPONSORED

 

The messaging comes in the midst of day trading’s spike in popularity and could be a way to change consumers’ image of investing. 


This content is available exclusively to Tearsheet Outlier members.

Tearsheet Outlier information and signup Missing out? Subscribe today and you’ll receive unlimited access to all Tearsheet content, original research, exclusive webinars and events, member-only newsletters from Tearsheet editors and reporters and much more. Join Outlier now — only $49/mo. Already an Outlier member? Sign in to your account

0 comments on “‘You can make investing as regular as your route’: Behind Stash’s new marketing campaign against day trading”

Modern Marketing

Ally highlights bootstrapped Olympic athletes gunning for gold in a new campaign

  • Ally launched a national campaign called The Unsponsored featuring athletes with little to no financial backing.
  • Ally also donated $250,000 to three athletes to help them along their journeys to being the best in their sport.
Shehzil Zahid | August 12, 2021
Modern Marketing

‘Cool Hats’: A look inside Visa’s new campaign to refresh its brand

  • Visa is mostly known as a credit card company.
  • With its ‘Meet Visa’ marketing campaign, the company hopes to change that.
Rivka Abramson | August 05, 2021
Modern Marketing

‘Quick, tangible, teachable moments’: Financial literacy could be the ticket to Gen Z appeal

  • Consumers are putting more importance than ever before on financial literacy, especially Gen Z.
  • As Gen Z takes up more space in the adult population, financial literacy could be a way to get early access to a loyal user base.
Rivka Abramson | July 16, 2021
Modern Marketing

Marcus by Goldman Sachs’ “You Can Money” campaign positions the bank as Main Street’s primary account

  • A new campaign for Marcus by Goldman Sachs features actress Rosamund Pike, as the brand’s character 'M'.
  • The advertising targets the mass market with a message that Marcus is a viable primary account.
Zachary Miller | July 15, 2021
Modern Marketing

Brex’s new campaign shows a company that wants to go deeper into SMB finances

  • The campaign advertises Brex’s all-in-one finance solution that consolidates four services into one dashboard.
  • The campaign targets SMBs with a ‘less is more’ message so owners can worry less about finances and do more to grow their businesses.
Shehzil Zahid | July 06, 2021
More Articles