‘You can make investing as regular as your route’: Behind Stash’s new marketing campaign against day trading
- Stash’s marketing campaign, set to last until the end of this month, has enveloped Union Square’s subway station, spreading the message that anyone can invest, and everyone should invest long-term.
- Stash’s marketing initiative comes in the midst of this year’s investing boom, as more people than ever are investing.
As of May 5, Stash has taken over the Union Square subway station in New York City as part of its marketing campaign to encourage long-term investing rather than day trading.
The investment platform aims to speak directly to its core audience — people with 9-to-5 jobs who may not have much spare time to think about their financial plans.
The messaging comes in the midst of day trading’s spike in popularity and could be a way to change consumers’ image of investing.
Right now, Union Square station is filled with ads featuring people standing next to commute-encircled investment slogans like ‘Get onboard today. Stay on track tomorrow’ and ‘You can make investing as regular as your route.’ The campaign started in line with the city’s reopening after the pandemic and is set to continue through the end of this month.
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