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‘You can make investing as regular as your route’: Behind Stash’s new marketing campaign against day trading

  • Stash’s marketing campaign, set to last until the end of this month, has enveloped Union Square’s subway station, spreading the message that anyone can invest, and everyone should invest long-term.
  • Stash’s marketing initiative comes in the midst of this year’s investing boom, as more people than ever are investing.
Rivka Abramson | June 23, 2021
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‘You can make investing as regular as your route’: Behind Stash’s new marketing campaign against day trading

As of May 5, Stash has taken over the Union Square subway station in New York City as part of its marketing campaign to encourage long-term investing rather than day trading. 

The investment platform aims to speak directly to its core audience — people with 9-to-5 jobs who may not have much spare time to think about their financial plans. 

Profile

Robinhood is an online stock brokerage that offers its customers commission free trading and investing. Robinhood users can invest and trade in stocks, exchange traded funds, options, and cryptocurrency. Customers can invest in over 5,000 stocks with Robinhood, including most U.S. equities and ETFs listed on U.S. exchanges.

Robinhood Financial, LLC and Robinhood Crypto, LLC are wholly-owned subsidiaries of Robinhood Markets, Inc. All cryptocurrency holdings are held in Robinhood Crypto as opposed to Robinhood Financial.

The company was founded in 2013 by Stanford roommates Baiju Bhatt and Vladimir Tenev. It has its headquarters in Menlo Park California and offices in the U.S and the UK.

Account Types

Robinhood’s products are accessible through its three different accounts: Robinhood Instant, Robinhood Gold and Robinhood Cash.

Robinhood Instant

Robinhood Instant is the default Robinhood account which is a margin account that has access to extended hours trading and instant deposits. Robinhood Instant account users do not have to wait for funds to process while selling stocks or depositing up to $1000.

Robinhood Gold

Robinhood Gold comprises a range of investing tools and premium products such as greater instant deposits starting at $5000 to a max of $50k, research from Morningstar on 1700 stocks, Level II Market Data from Nasdaq and more access to trading on margin. It has greater buying power and larger instant deposits as compared to the Robinhood Instant account.

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