Why microinvesting app Acorns is trying to become a publisher

• In the age of infinite content, every financial brand has a content marketing strategy. But Acorns insists its online magazine, Grow, is part of a much deeper mission to educate
• Grow's team of 20-something financial journalist contributors has seen about five million visitors since it launched last year, converting readers to Acorns users and providing an alternative revenue stream for the brand