Modern Marketing

Why microinvesting app Acorns is trying to become a publisher

  • In the age of infinite content, every financial brand has a content marketing strategy. But Acorns insists its online magazine, Grow, is part of a much deeper mission to educate
  • Grow's team of 20-something financial journalist contributors has seen about five million visitors since it launched last year, converting readers to Acorns users and providing an alternative revenue stream for the brand
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Why microinvesting app Acorns is trying to become a publisher

 


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BNPL, Getting customers to act, Modern Marketing

Branding 101: How Klarna translates its branding principles into product and UX design

  • Given mounting competition, one way a brand can build awareness among consumers is branding, and Klarna is one of the best.
  • Dive into Klarna's branding principles and marketing campaigns to find out how the Swedish brand manages to stand out, marrying its design ideals to its products.
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Artificial Intelligence, Member Exclusive, The Customer Effect

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Rabab Ahsan | June 04, 2024
Banking, Lending, The Customer Effect

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  • The Capital One-Discover deal may be driven by the complementary attributes of their customers, potentially leading to changes in product offerings and services to better serve consumers.
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Rabab Ahsan | May 14, 2024
Podcasts, The Customer Effect

‘Having a relationship with that next generation is good for banks’ immediate bottom lines’: Greenlight’s Matt Wolf

  • Banks struggle with providing the type of financial education and familiarity younger customers say they want.
  • Greenlight's Matt Wolf joined Tearsheet on stage at our Gen Z Symposium in NYC to discuss how FIs can better serve this younger demographic.
Rabab Ahsan | April 01, 2024
Modern Marketing

Planning to innovate in 2024? Here’s what you should be thinking about

  • In a world punctuated by the challenges and opportunities of disruption, every company should be thinking about transformation.
  • Daniel Gomez Seidel, managing director for the New York-based transformation firm, inplural, shares 5 best practices to embrace transformation this year.
Daniel Gomez Seidel, inplural | March 20, 2024
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