Modern Marketing

Why microinvesting app Acorns is trying to become a publisher

  • In the age of infinite content, every financial brand has a content marketing strategy. But Acorns insists its online magazine, Grow, is part of a much deeper mission to educate
  • Grow's team of 20-something financial journalist contributors has seen about five million visitors since it launched last year, converting readers to Acorns users and providing an alternative revenue stream for the brand
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Why microinvesting app Acorns is trying to become a publisher

 


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