Modern Marketing

Want to build a strong online financial brand? Focus offline

  • It's expensive to build and maintain a strong financial brand.
  • Offline activities still pack the biggest punch for brand value.
close

Email a Friend

Want to build a strong online financial brand? Focus offline

 


subscription wall for TS Pro

0 comments on “Want to build a strong online financial brand? Focus offline”

BNPL, Getting customers to act, Modern Marketing

Branding 101: How Klarna translates its branding principles into product and UX design

  • Given mounting competition, one way a brand can build awareness among consumers is branding, and Klarna is one of the best.
  • Dive into Klarna's branding principles and marketing campaigns to find out how the Swedish brand manages to stand out, marrying its design ideals to its products.
Rabab Ahsan | June 11, 2024
Artificial Intelligence, Member Exclusive, The Customer Effect

How to build a chatbot: Lessons from Bank of America, Klarna, and Lili

  • Everything from the UX, to the scope of a chatbot can impact how meaningful customers find interacting with a digital assistant.
  • While larger companies are able to heavily involve their own product and software development teams in building a chatbot, smaller firms in the industry should keep their focus narrow, find the right partners and ensure they are responding to how customers are engaging with heir chatbot.
Rabab Ahsan | June 04, 2024
Banking, Lending, The Customer Effect

Unpacking the consumer impact of the Capital One and Discover deal

  • The Capital One-Discover deal may be driven by the complementary attributes of their customers, potentially leading to changes in product offerings and services to better serve consumers.
  • The combined entity could introduce a rewards based debit card as well as relaunch Discover's credit cards for SMBs. Beyond products however it is unlikely that the UX will change dramatically.
Rabab Ahsan | May 14, 2024
Podcasts, The Customer Effect

‘Having a relationship with that next generation is good for banks’ immediate bottom lines’: Greenlight’s Matt Wolf

  • Banks struggle with providing the type of financial education and familiarity younger customers say they want.
  • Greenlight's Matt Wolf joined Tearsheet on stage at our Gen Z Symposium in NYC to discuss how FIs can better serve this younger demographic.
Rabab Ahsan | April 01, 2024
Modern Marketing

Planning to innovate in 2024? Here’s what you should be thinking about

  • In a world punctuated by the challenges and opportunities of disruption, every company should be thinking about transformation.
  • Daniel Gomez Seidel, managing director for the New York-based transformation firm, inplural, shares 5 best practices to embrace transformation this year.
Daniel Gomez Seidel, inplural | March 20, 2024
More Articles