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Modern Marketing

The double edged sword of good UX: How Robinhood’s gamification of investing backfired during the market downturn

  • Companies like Robinhood are breaking rules with gamification in retail and cryptocurrency trade.
  • Gamification is worsening the problem for those struggling with crypto-addiction and compulsive day trading.
Rabab Ahsan | May 17, 2022
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The double edged sword of good UX: How Robinhood’s gamification of investing backfired during the market downturn

 

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1 comments on “The double edged sword of good UX: How Robinhood’s gamification of investing backfired during the market downturn”

  • 2 years ago
    OpinionMaker ,

    Frictionless immersive experiences can enhance an experience and help educate an emerging demographic. That said, it must be paired with a well thought out strategy that takes into account the greater well being of what is trying to be accomplished.

    Acorns is a great example of doing both, creating a great experience while building long term wealth for its customers in a simple, fun way.

Outlier OpinionsMakers

“Frictionless immersive experiences can enhance an experience and help educate an emerging demographic. That said, it must be paired with a well thought out strategy that takes into account the greater well being of what is trying to be accomplished.”

,

Getting customers to act, Modern Marketing

Ears are the gateway to a consumer’s heart: 5 brands that are hitting all the right notes in sonic branding

  • Some of the biggest brands in the industry like Amex and PayPal are using sound to connect with their audiences.
  • We explore the different directions brands have taken with their sonic identities and how they add more fuel to their sonic brand launches by working on adjacent marketing strategies that give the launch more shelf life.
Rabab Ahsan | July 23, 2024
Modern Marketing

Branding 101: How to anchor a brand in sound using AI and talent feat. Mastercard

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  • No one does this better than Mastercard, which has not only launched its own sonic logo, but put considerable weight behind its sonic branding venture by launching an album and building a an AI-powered studio that helps its employees create renditions of its sonic logo for different contexts.
Rabab Ahsan | July 02, 2024
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Behind the US Bank, Greenlight partnership

  • Serving Gen Z has created a conundrum for banks: they know they need to have an offering for younger customers but they don't quite know what to build for them.
  • U.S. Bank recently partnered with Greenlight to roll out a family banking offering to its customers within its mobile app.
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  • Everything from the UX, to the scope of a chatbot can impact how meaningful customers find interacting with a digital assistant.
  • While larger companies are able to heavily involve their own product and software development teams in building a chatbot, smaller firms in the industry should keep their focus narrow, find the right partners and ensure they are responding to how customers are engaging with heir chatbot.
Rabab Ahsan | June 04, 2024
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