Modern Marketing

Synchrony is launching a content marketing platform with CNBC

  • Synchrony is partnering with CNBC on branded content and live events as part of a content marketing push called "State of Pay"
  • State of Pay will explore how people shop and pay for things and will be distributed on CNBC channels, Facebook Live, Twitter and Apple News, as well as through activations at events like ShopTalk
close

Email a Friend

Synchrony is launching a content marketing platform with CNBC

 


subscription wall for TS Pro

0 comments on “Synchrony is launching a content marketing platform with CNBC”

Blockchain and Crypto, Modern Marketing

Super Bowl 2024: The crypto marketing trend that faded as quickly as it emerged

  • This year's Super Bowl saw advertisers go all out with prominent commercials for various brands but cryptocurrency ads were a no-show.
  • But does it also mean that the crypto craze has fizzled out because there were no crypto ads? Not necessarily.
Sara Khairi | February 22, 2024
Getting customers to act

Are personalized offers really working?

  • Personalization sits atop the priority list for both consumers and merchants, however, many merchants are unable to convert their customer data into actionable insights.
  • The key to success lies in precision — delving deep to accurately understand and cater to the unique preferences of each individual in the target audience.
Sara Khairi | January 25, 2024
The Customer Effect

The great Gen Z + financial services podcast recap

  • We had some great people join us to talk about Gen Z and financial services on the Tearsheet podcast over the past few months.
  • Now we are rewinding the tape to explore what leaders from Capital One, Bank of America, Greenlight, Klarna, and more had to say on the topic.
Rabab Ahsan | January 17, 2024
Member Exclusive, The Customer Effect

What financial goals are Americans prioritizing as they kick off 2024?

  • Breaking from the norm, this year's resolutions prioritize financial goals over the usual focus on healthy eating and exercise.
  • While overcoming debt continues to be a primary focus of consumers, they are currently tackling the ongoing challenges of commencing the new year on more sound financial footing.
Sara Khairi | January 03, 2024
Podcasts, The Customer Effect

How Gen Z likes to get paid with Amex, Wise, and DailyPay

  • Does Gen Z have different preferences and behaviors when it comes to getting paid?
  • In this episode of the podcast, we explore topics such as cross-border remittances, early wage access, and the evolving landscape of financial technology and services for Gen Z.
Zachary Miller | December 06, 2023
More Articles