Brex’s new campaign shows a company that wants to go deeper into SMB finances
- The campaign advertises Brex’s all-in-one finance solution that consolidates four services into one dashboard.
- The campaign targets SMBs with a ‘less is more’ message so owners can worry less about finances and do more to grow their businesses.
In mid-May, Brex began a multi-week campaign to advertise its latest offering by showcasing how small business owners are using the platform to manage their finances.
Brex CMO June Sauvaget is the brains behind the campaign, which advertises Brex’s all-in-one dashboard that includes credit cards, business cash accounts, new spend management, and bill pay software. The campaign targets local businesses through a combination of digital, video, social media and out-of-home ads in Houston, Washington D.C., and Miami. The campaign features stories from four SMB owners: a local bakery, a children’s book author, a snack maker and a child safety nonprofit organization.
The campaign is featured in public spaces like transit shelters and billboards across the three cities, with simple, clutter-free visuals and text in Brex’s signature orange. Some of the advertisements spotlight why SMBs love Brex — one owner says he saves 30 hours a month on his finances. Another set of ads that focuses on the campaign’s slogan, “remember why you started,” that’s followed by a reason from each SMB owner on why they started their business. For example, one owner says he started his business “for possibilities” and another says “to hone my craft.”
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