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‘Say goodbye to these relics’: Ally’s new campaign positions going to the bank as a thing of the past

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‘Say goodbye to these relics’: Ally’s new campaign positions going to the bank as a thing of the past

Decked out with old-fashioned fonts and looking like it’s hosted on Geocities, Ally Bank’s new advertising campaign, ‘Bank Smarter‘, wants to make visiting a bank branch a thing of the past.

Ally's new retro advertising campaign
Ally’s new retro advertising campaign

The big idea: Branch banking was already on a decline before COVID-19 hit. Digital banking has just accelerated since the pandemic.

  • 84% of US adults used online banking in July 2020, up from 81% in July 2019, according to a recent survey.
  • 35% of US adults used mobile banking for most of their retail banking in July 2020, up from 32% in July 2019


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