Modern Marketing

The Customer Effect

Why fintech can be friend or foe for values-based banks

August 04, 2017
The Customer Effect

‘We’re not there yet’: USAA’s Darrius Jones on security concerns in the next big channel — voice

August 03, 2017
The Customer Effect

Inside the creation of USAA’s Alexa skill

August 02, 2017
The Customer Effect

How lending startups are trying to edge out payday lenders

July 31, 2017
The Customer Effect

New technologies, wealthy customers: What to know about Citi’s investor day

July 25, 2017
The Customer Effect

This call may be recorded: Bank execs are listening to customer service calls

July 25, 2017
The Customer Effect

Send flowers: How banks are wooing customers with personal gifts

July 20, 2017
The Customer Effect

Inside Bank of America’s mobile-financing strategy for small businesses

July 20, 2017
The Customer Effect

Wells Fargo rethinks retail, plans to shutter 450 branches

July 17, 2017
The Customer Effect

How credit unions are embracing fintech to stay competitive

July 17, 2017