The Customer Effect

Inside Bank of America’s mobile-financing strategy for small businesses

  • No matter how easy or even pleasant technology makes everyday tasks, people will always want at least the option to call on human help, at least according to Bank of America view
  • B of A just enabled small business loans over the mobile banking app, but small business head Sharon Miller said the announcement is really about its overall vision to combine technology and customer service
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Inside Bank of America’s mobile-financing strategy for small businesses

 


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