Modern Marketing

Partner, The Customer Effect

The Publicis Sapient Digital Life Index: Learnings from people’s choices and purchase decisions

November 29, 2021
Partner, The Customer Effect

Digital engagement with Gen Z

November 23, 2021
The Customer Effect

Fintech claims 88% of US consumers versus 95% by traditional banking: new Plaid report

November 12, 2021
Member Exclusive, The Customer Effect

Finance apps dominate Play Store and App Store – but have surprisingly low ratings

October 25, 2021
Member Exclusive, Modern Marketing

Through their ‘Tap to Ride’ campaign, Visa and Chase give another incentive to start using contactless

September 27, 2021
Member Exclusive, The Customer Effect

The pandemic may be receding, but its effects on consumer banking aren’t

August 18, 2021
Member Exclusive, Modern Marketing

Ally highlights bootstrapped Olympic athletes gunning for gold in a new campaign

August 12, 2021
Member Exclusive, Modern Marketing

‘Cool Hats’: A look inside Visa’s new campaign to refresh its brand

August 05, 2021
Member Exclusive, Modern Marketing

‘Quick, tangible, teachable moments’: Financial literacy could be the ticket to Gen Z appeal

July 16, 2021
Member Exclusive, Modern Marketing

Marcus by Goldman Sachs’ “You Can Money” campaign positions the bank as Main Street’s primary account

July 15, 2021