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Ally highlights bootstrapped Olympic athletes gunning for gold in a new campaign

  • Ally launched a national campaign called The Unsponsored featuring athletes with little to no financial backing.
  • Ally also donated $250,000 to three athletes to help them along their journeys to being the best in their sport.
Shehzil Zahid | August 12, 2021
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Ally highlights bootstrapped Olympic athletes gunning for gold in a new campaign

Early July, Ally kicked off a national campaign called The Unsponsored featuring three promising hopefuls gunning for a spot in the next Olympics. Ally will showcase the three athletes in docu-style videos that share their stories, and provide $250,000 in funding for training equipment, coach fees and more. 

Ally’s chief marketing and public relations officer Andrea Brimmer says that Ally is constantly looking for ways to be an ally to those who need support to achieve their goals. A cultural touchstone like the 2020 Olympics in Tokyo, Japan was the perfect opportunity to extend help to the little guy who hasn’t quite made it yet.

 

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