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Member Exclusive, Modern Marketing

Marketing Briefing: Zeroing in on the Gen Z consumer with Katapult

Serving Gen Zers means meeting them where they are. Katapult just happens to be meeting them in their first apartment.
In this bonus Steez feature, host Rebecca Cohen speaks with Orlando Zayas, CEO of Katapult, which offers lease-to-own options to non-prime consumers with limited access to credit.

Rivka Abramson | December 15, 2022

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Podcasts, The Customer Effect

Banks struggle with providing the type of financial education and familiarity younger customers say they want.
Greenlight's Matt Wolf joined Tearsheet on stage at our Gen Z Symposium in NYC to discuss how FIs can better serve this younger demographic.

Rabab Ahsan | April 01, 2024

Modern Marketing

In a world punctuated by the challenges and opportunities of disruption, every company should be thinking about transformation.
Daniel Gomez Seidel, managing director for the New York-based transformation firm, inplural, shares 5 best practices to embrace transformation this year.

Daniel Gomez Seidel, inplural | March 20, 2024

Getting customers to act, Modern Marketing

It's getting increasingly harder for a financial brand to stand out from the crowd in a sea of sameness.
Chip Walker, from transformation and creative agency StrawberryFrog, demonstrates how some of the most valuable financial brands in the world have rallied around and activated their brand purpose.

Chip Walker, StrawberryFrog | March 13, 2024

The Customer Effect

With macroeconomic conditions showing signs of improvement, consumers are re-evaluating and adjusting their spending habits following a challenging period.
However, consumers earning above $100,000 annually are facing their own financial hurdles, with nearly half (48%) living paycheck-to-paycheck as of January.

Sara Khairi | March 07, 2024

Blockchain and Crypto, Modern Marketing

This year's Super Bowl saw advertisers go all out with prominent commercials for various brands but cryptocurrency ads were a no-show.
But does it also mean that the crypto craze has fizzled out because there were no crypto ads? Not necessarily.

Sara Khairi | February 22, 2024