Member Exclusive, Modern Marketing

Marketing Briefing: Zeroing in on the Gen Z consumer with Katapult

  • Serving Gen Zers means meeting them where they are. Katapult just happens to be meeting them in their first apartment.
  • In this bonus Steez feature, host Rebecca Cohen speaks with Orlando Zayas, CEO of Katapult, which offers lease-to-own options to non-prime consumers with limited access to credit.
Rivka Abramson | December 15, 2022
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Marketing Briefing: Zeroing in on the Gen Z consumer with Katapult

 

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Artificial Intelligence, Innovation, Lending, Modern Marketing

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