Member Exclusive, Modern Marketing

Marketing Briefing: SoFi wants users to break up with their banks – but, like, literally

  • SoFi's new campaign wants consumers to break up with their banks -- while breaking out in song.
  • In other news, we wrapped up our Acquire Conference on Tuesday. But not to worry if you missed anything -- we've made all the session videos available just for you.
close

Email a Friend

Marketing Briefing: SoFi wants users to break up with their banks – but, like, literally

 


subscription wall for TS Pro

0 comments on “Marketing Briefing: SoFi wants users to break up with their banks – but, like, literally”

Modern Marketing

Planning to innovate in 2024? Here’s what you should be thinking about

  • In a world punctuated by the challenges and opportunities of disruption, every company should be thinking about transformation.
  • Daniel Gomez Seidel, managing director for the New York-based transformation firm, inplural, shares 5 best practices to embrace transformation this year.
Daniel Gomez Seidel, inplural | March 20, 2024
Getting customers to act, Modern Marketing

It’s time to un-bland your financial brand: Why 2024 is the year to escape the sea of sameness

  • It's getting increasingly harder for a financial brand to stand out from the crowd in a sea of sameness.
  • Chip Walker, from transformation and creative agency StrawberryFrog, demonstrates how some of the most valuable financial brands in the world have rallied around and activated their brand purpose.
Chip Walker, StrawberryFrog | March 13, 2024
The Customer Effect

US consumer optimism (finally) moves the dial on spending habits but high earners are an outlier to this shift

  • With macroeconomic conditions showing signs of improvement, consumers are re-evaluating and adjusting their spending habits following a challenging period.
  • However, consumers earning above $100,000 annually are facing their own financial hurdles, with nearly half (48%) living paycheck-to-paycheck as of January.
Sara Khairi | March 07, 2024
Blockchain and Crypto, Modern Marketing

Super Bowl 2024: The crypto marketing trend that faded as quickly as it emerged

  • This year's Super Bowl saw advertisers go all out with prominent commercials for various brands but cryptocurrency ads were a no-show.
  • But does it also mean that the crypto craze has fizzled out because there were no crypto ads? Not necessarily.
Sara Khairi | February 22, 2024
Getting customers to act

Are personalized offers really working?

  • Personalization sits atop the priority list for both consumers and merchants, however, many merchants are unable to convert their customer data into actionable insights.
  • The key to success lies in precision — delving deep to accurately understand and cater to the unique preferences of each individual in the target audience.
Sara Khairi | January 25, 2024
More Articles