Member Exclusive, Modern Marketing

Marketing Briefing: SoFi wants users to break up with their banks – but, like, literally

  • SoFi's new campaign wants consumers to break up with their banks -- while breaking out in song.
  • In other news, we wrapped up our Acquire Conference on Tuesday. But not to worry if you missed anything -- we've made all the session videos available just for you.
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Marketing Briefing: SoFi wants users to break up with their banks – but, like, literally

Greetings finmarketers!

Do you guys remember that Starling commercial

It’s the one where a woman who’s stuck standing in line at a bank starts floating into the air, and breaks through the glass ceiling as tons of starlings fly around her. 

And while she’s all happy and cheery floating about in the sky, there’s this text that pops up and says, ‘set yourself free from your old bank.’

Well, it looks like with its campaign launched earlier this month (in line with Valentine’s Day), SoFi has sort of taken a page out of Starling’s book. Only this time, the campaign has been requesting a participating audience.


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