Member Exclusive, Modern Marketing

Marketing Briefing: SoFi wants users to break up with their banks – but, like, literally

  • SoFi's new campaign wants consumers to break up with their banks -- while breaking out in song.
  • In other news, we wrapped up our Acquire Conference on Tuesday. But not to worry if you missed anything -- we've made all the session videos available just for you.
Rivka Abramson | February 25, 2022
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Marketing Briefing: SoFi wants users to break up with their banks – but, like, literally

 

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Designing new products, Future of Investing, Modern Marketing, The Quarterly Review

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