Member Exclusive, Modern Marketing

Marketing Briefing: SoFi wants users to break up with their banks – but, like, literally

  • SoFi's new campaign wants consumers to break up with their banks -- while breaking out in song.
  • In other news, we wrapped up our Acquire Conference on Tuesday. But not to worry if you missed anything -- we've made all the session videos available just for you.
close

Email a Friend

Marketing Briefing: SoFi wants users to break up with their banks – but, like, literally

Greetings finmarketers!

Do you guys remember that Starling commercial

It’s the one where a woman who’s stuck standing in line at a bank starts floating into the air, and breaks through the glass ceiling as tons of starlings fly around her. 

And while she’s all happy and cheery floating about in the sky, there’s this text that pops up and says, ‘set yourself free from your old bank.’

Well, it looks like with its campaign launched earlier this month (in line with Valentine’s Day), SoFi has sort of taken a page out of Starling’s book. Only this time, the campaign has been requesting a participating audience.


This content is available exclusively to Tearsheet Outlier members.

Tearsheet Outlier information and signup Missing out? Subscribe today and you’ll receive unlimited access to all Tearsheet content, original research, exclusive webinars and events, member-only newsletters from Tearsheet editors and reporters and much more. Join Outlier now — only $49/mo. Already an Outlier member? Sign in to your account

0 comments on “Marketing Briefing: SoFi wants users to break up with their banks – but, like, literally”

Member Exclusive, Modern Marketing

Marketing Briefing: The case of product-first and the SEO burst

  • In this week’s briefing, we cover what’s new in marketing for banks – big, small, and digital alike.
  • Plus, we’re digging into SEO in the fintech world through some interesting numbers.
Rivka Abramson | May 23, 2022
Modern Marketing

The double edged sword of good UX: How Robinhood’s gamification of investing backfired during the market downturn

  • Companies like Robinhood are breaking rules with gamification in retail and cryptocurrency trade.
  • Gamification is worsening the problem for those struggling with crypto-addiction and compulsive day trading.
Rabab Ahsan | May 17, 2022
Acquire Podcast, Modern Marketing, Podcasts

The Acquire Podcast Ep. 9: How Oxygen’s new debit loyalty program Elements is winning rebels and change makers

  • Oxygen’s SVP, head of business development and strategic partnerships Ryan Conway, and creative director Sani Gad join us on the Acquire Podcast.
  • ‘You name it, they tried it’ – including a hit summer tune with Megan Thee Stallion.
Rebecca Alma Cohen | May 17, 2022
Acquire Podcast, Modern Marketing, Podcasts

The Acquire Podcast Ep. 8: Billboards, donuts, and QR codes: Flexbase is building awareness

  • Flexbase’s CEO Zaid Rahman and head of growth Joey Randazzo join us on the Acquire Podcast.
  • From blanketing one city at a time, putting up billboards off highways, and shipping mysterious donut boxes – their awareness campaign is doing new things.
Rebecca Alma Cohen | May 10, 2022
Member Exclusive, Modern Marketing

Marketing briefing: How do you market to a business/consumer hybrid?

  • The gig economy is heating up. Meanwhile, corporate spend management tools continue to grow in popularity.
  • All this to say, the line between consumer and business is blurring. How does a brand express that blur?
Rivka Abramson | May 05, 2022
More Articles