Member Exclusive, Modern Marketing

Fintech packaging design firm Burgopak releases ebook on best practices

  • With so many challenger banks popping up, digital banking solutions are struggling to stand out.
  • A new ebook shows how challenger banks package their cards and create unboxing experiences to get to the top of wallet.
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Fintech packaging design firm Burgopak releases ebook on best practices

Fintechs are winning new customers by putting people at the center of their brands. In a world of digital finance, the physical card and its packaging have become the only physical touch point between a financial services provider and its clients. 

Packaging, it seems, helps challenger banks express their brand’s tone and personality, make users feel special, and turn card activation into a shareable event instead of a mundane chore.

A plain envelope doesn’t highlight its content as something desirable. Instead, what’s inside becomes just another item in your home, like a toothbrush or socks — something you use daily, but not something you’d boast about on Instagram. 


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