Member Exclusive, Modern Marketing

‘Cool Hats’: A look inside Visa’s new campaign to refresh its brand

  • Visa is mostly known as a credit card company.
  • With its ‘Meet Visa’ marketing campaign, the company hopes to change that.
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‘Cool Hats’: A look inside Visa’s new campaign to refresh its brand

Visa powers 3.6 billion credentials, works with more than 70 million merchants, has tens and thousands of partners, and powers over $11 trillion in total volume annually.

Despite its size though, Visa is really primarily known for being a credit card company — the one that dims the lights, and pulls the curtains back, but doesn’t get cast for the role of the new innovative player in finance.

Visa powers 3.6 billion credentials, works with more than 70 million merchants, has tens and thousands of partners, and powers over $11 trillion in total volume annually.

Despite its size though, Visa is really primarily known for being a credit card company — the one that dims the lights, and pulls the curtains back, but doesn’t get cast for the role of the new innovative player in finance.

With its new marketing campaign, Meet Visa, Visa is trying to change the way people view the company. The campaign is designed to highlight the different roles Visa plays in finance, in addition to credit cards. 

The campaign also serves as a way to emphasize Visa’s role in propelling financial inclusion.


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