Big Banks, Big Bucks: After a mic-drop Q4 2024, what’s on the menu for Q1 2025?

    The 3’D’ Playbook: Dollars, Deals, and Dreams



    The confetti from New Year’s celebrations has barely settled, but the banking sector is already throwing its own party. This week’s Q4 2024 earnings results have been nothing short of a financial fireworks show, with big banks flexing their muscle in style.

    Leading the charge was J.P. Morgan, reminding everyone why it’s the heavyweight champion of US banking. Profits skyrocketed 50% to $14 billion for the quarter. Revenue? Up 10% to $43.74 billion, contributed by a net interest income of $23.47 billion that exceeded analyst expectations. J.P. Morgan isn’t just making money — it’s making history.

    Citi brought home a solid $2.86 billion in net income for the final 2024 quarter. Its investment banking arm stole the spotlight, with revenue rising 35% YoY to hit $925 million.

    The numbers painted an equally lively picture over at Goldman Sachs, Wells Fargo, Bank of America, and Morgan Stanley.

    Goldman’s profit roughly doubled from a year earlier to $4.11 billion. Revenue soared 23% to $13.87 billion, driven by strong gains in equities and fixed-income trading, along with improved investment banking results. Wells Fargo posted a 47% surge in net income, reaching $5.1 billion, up from $3.45 billion in the same quarter last year, with revenue hitting $20.4 billion. Bank of America delivered $6.67 billion in net income on $25.35 billion in revenue. Meanwhile, Morgan Stanley more than doubled its quarterly profit to $3.71 billion, fueled by a standout performance in its equities trading division, which saw revenue skyrocket 51% to $3.3 billion.

    The Sweet Spot

    Even before the ball dropped on New Year’s Eve, banks were riding a wave of optimism, and here’s why:


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    The calendar flipped, and so did the market trends

      Markets are hitting refresh for the new year!



      Wishing you a fantastic start to the New Year and an amazing journey ahead!

      Let me ask the question we all know the answer to: “New Year, New Me?” Pfft, we’ve all overused that resolution like a credit card with no limit. The financial services industry has its fair share of those shiny pledges.

      But here’s something intriguing to kick off my first 10Q Newsletter of 2025: this year didn’t just start on a positive note — the industry’s optimism actually started brewing before the ball dropped. That’s a refreshing change from the gloom and doom of recent years. So, let’s dive into how and why the financial world is stepping into 2025 with a little extra spring.

      On a broader, behind-the-scenes level, December — when holiday vibes trump work emails — turned into a surprise whirlwind for us. Instead of the usual festive lull, we experienced an inbox overload with a flurry of company news, pitches, and developments. Clearly, this 2024 December decided to break tradition.

      On the external front, I’m noticing a few key trends emerging in the markets and public firms. The IPO scene for 2025 is gearing up for a surge, AI looks primed for yet another standout year, and Web3 is showing signs of a triumphant return (looks like AI’s got some competition in the ring this year).

      Let’s take a moment to see what’s taking shape in each of these areas.

      The 2025 IPO landscape

      Many big names are gearing up to make their market debut, including:


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      A rapid-fire round through the year’s hottest 10-Q stories

        Let’s hit the 2024 highlights!



        2025 is here, and with it comes the excitement of fresh starts and new horizons. But before sprinting into the future, let’s take a thoughtful pause to reflect on last year’s journey.

        Join me as we explore the highlight stories from the 10Q universe and celebrate the close of 2024!

        The Case for Connected Experiences: U.S. Bank’s vision for SMB growth

        Back in February 2024, I spoke with Shruti Patel, the Chief Product Officer for the Business Banking Segment at U.S. Bank. We talked about all things SMBs — what’s working, what’s not, and how financial institutions can step up their game.

        One thing that really gets me is the sheer tenacity of small business owners. Balancing responsibilities and confronting obstacles daily, they persevere with unwavering hope for better financial opportunities. Where does that confidence come from?

        According to Shruti, SMB owners are resilient, adaptable, and always ready to tackle whatever comes their way. They chalk it up to their work ethic, leadership skills, and adaptability. And they’re pretty good at managing stress too.

        In a U.S. Bank survey, small business owners revealed some of their secret stress-busting hacks:

        • Reminding themselves why they started their business (aka the “this is my dream” mantra)
        • Making work fun or meaningful (because why not?)
        • Setting boundaries (read: not answering emails at midnight)
        • Regularly tweaking their business strategies (change is good)
        • Hiring help to lighten the load (delegation can be a superpower)

        But here’s the rub: Small business owners wear all the hats — CEO, accountant, HR, janitor — and their biggest pain point is a lack of time. Enter digital solutions, the capes SMBs need to wear to save the day, according to Shruti. She shared that 82% of small business owners believe investing in digital tools could reduce their stress, and 42% say it would free up time for more strategic work.

        Historically, banks have given their SMB customers more and more money movement solutions for accepting payments and for making payments (POS, ACH, Zelle, Wires, RTP, BillPay in banking app). The real puzzle isn’t just about building the tech — it’s about translating it into SMB-speak. For many small business owners, payment rails might as well be train tracks to nowhere. They’re burning $200 a month on a jumble of tools and sacrificing up to 40 hours playing admin instead of entrepreneur, explained Shruti.

        Shruti’s take? It’s time for financial institutions to step up and deliver smoother digital tools that bring everything together in one place. This could be a central dashboard that connects all the dots — front office, back office, and everything in between — combined with other measures.

        Partnerships: The Good, the Bad, and the “What were we thinking?”

        Last year, partnerships have been front and center — some thriving, others combusting (hint: Apple-Goldman). With collaboration such a hot topic, I reached out to industry pros to get their take on how to prevent cracks in collaborations.


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        Trump’s Finance Focus: Fintech leaders now in government spotlight

          Finance and politics — the perfect storm of power and policy



          The dust is settling, and the nation is slowly adjusting to the idea of Donald Trump’s return to the White House. Although he won’t officially assume office until January 20, 2025, his goals and plans are already emerging at a brisk pace via Truth Social, dropping occasional curveballs to the public — in classic Trump fashion.

          Last month, we explored the key cause-and-effect dynamics that could shape the banking sector under Trump’s second presidency. This week, our spotlight shifts to his newest team members, who operate at the tricky intersection of finance and politics.

          In November, Trump made headlines with one of his first appointments: Matt Gaetz, a lawyer and politician, to lead the Justice Department. The decision sent shockwaves through the financial sector, as Gaetz’s controversial history — highlighted by a federal investigation into allegations of sex trafficking (which ultimately did not result in charges) — added a layer of unpredictability to Trump’s prospective tenure.

          More recently, the newly elected 47th President, tapped some seasoned financial leaders to oversee pivotal roles in his government, signaling his strong intent to weave financial expertise into the fabric of his administration.

          Financial heavyweights ready to step into key roles within Trump’s administration include:


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          Year-End Showdown: Wall Street’s perks & promotions are messier than your holiday leftovers

            Citi’s risky gamble with demotions and salary hike caps


            With the year winding down, banks are gearing up to chart fresh goals and objectives for the future. But first, they must face the tricky task of reviewing the current year’s performance — complete with the heated debates over promotions and bonuses. It’s a messy, high-stakes conversation that’s far from anything straightforward.

            Even more reason to celebrate this Christmas: After a two-year drought, where high interest rates stifled dealmaking and squeezed fees for investment banks and money managers, activity levels are now recovering. Last month, pay consultancy Johnson Associates shared insights that Wall Street bonuses are set to jump by as much as 35% this year, fueled by a rebound in corporate deals, stock sales, and debt transactions in 2024. Investment bankers working on debt transactions stand to benefit the most, with expected increases ranging from 25% to 35%. This is particularly promising for Goldman Sachs’ investment banking division.

            The mood surrounding M&A, dealmaking, and investment banking has also turned largely positive with Trump’s return to the political scene. Under his previous administration, banks were more active in stock buybacks, which boosted stock prices by shrinking the number of outstanding shares. Moreover, Trump’s strong pro-deregulation stance and more relaxed approach to antitrust enforcement could pave the way for a surge in mergers and acquisitions, offering banks greater opportunities to profit from both direct deals and a higher volume of transactions.

            Not so fast there: However, not all members of Wall Street institutions may find a pot of gold at the end of the rainbow. Citi, for example, is moving in the opposite direction, opting for a more conservative strategy in handling year-end bonuses, raises, and promotions.

            Remember when I covered Citibank’s bold step last year, launching a cost-cutting campaign that included its largest-ever layoffs and an overhaul led by CEO Jane Fraser? Dubbed Project Bora Bora, the plan was supposed to conclude by March 2024. Although it’s likely not over yet and it’s unclear where things stand internally, the aftermath is still reverberating, now manifesting as reductions in salary hikes and employee demotions. 


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            Bank of America on unlocking greater accessibility in reward programs

              Retention, engagement, and access — keys to better reward programs


              Loyalty programs have evolved into a fundamental aspect of consumer culture, widely regarded as critical for fostering customer loyalty. However, questions remain: How effective are these programs in retaining customers, how do different generations interact with them, and how accessible are they to the average consumer?

              I spoke with Shikha Narula, Bank of America’s Head of Rewards, to explore these topics and how Bank of America’s Preferred Rewards program, now a decade old, measures and evaluates its performance in these areas.

              Shikha Narula, head of rewards at Bank of America


              Q: How does Bank of America ensure that all members feel valued and engaged in the Preferred Rewards program regardless of their tier? 


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              Trump 2.0: Can Wall Street handle round two?

                The complexity of navigating financial markets under a Trump presidency


                The 2024 US Presidential Election has been the talk of the town throughout the year, with anticipation building over whether the Democrats or Republicans would claim victory. With results now in, Donald Trump has returned as the 47th President of the United States.

                Reactions to his win are a mix of the expected and the unexpected, though the public response has shifted considerably from when Trump first took office in 2017 — this time, it’s less of a shock.

                Trump’s agenda during his term includes bold promises such as tax cuts, energy policies, cost reductions, increased tariffs, greater openness toward cryptocurrency, deportation of illegal immigrants, and a more lenient regulatory stance toward banks. Whether these quick-fire decisions will stand the test of time, or if they will prove to be short-sighted in the face of evolving global challenges is a topic for another conversation.

                With the leader now chosen, it’s time to face the bigger question: what impact will Trump’s victory have on the nation, the economy, and the banking sector?

                While there’s plenty of talk around this topic, we narrow in on the core cause-and-effect dynamics that could unfold in the banking sector.

                Are the big ol’ boys (banks) in for a treat?


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                The little-noticed side of TikTok finance: From off-the-wall money tips to fresh perspectives

                  Shifting the focus from TikTok’s sketchy financial advice to savvy tips


                  I’m still hoping for the day I play Solitaire Cash and actually make some real (small though) money from it! 

                  For ages, get-rich-quick tactics have successfully tempted people with promises of quick cash, playing on the universal desire for easy money. But now, the digital boom has supercharged these tactics, creating a surge in clickbait methods to tap into people’s financial hopes and vulnerabilities. 

                  These digital spaces are also home to the largest generation, Gen Z, who feel most comfortable in the online world for any and everything. This generation prefers bite-sized videos, influencer tips, and meme-based content on platforms like Facebook, Instagram, Twitter, Snapchat, and TikTok. These channels aren’t only their entertainment spaces but also their go-to sources for navigating banking and financial decisions, where traditional banking methods often feel out of touch.

                  Financial leaders and bank executives view the financial advice flooding these platforms as “reckless” and far removed from conventional wisdom, worrying that it’s undermining the financial literacy of younger audiences. Many Gen Zers, still grappling with the basics of budgeting, are being swayed by flashy, often misleading content that could shape their financial habits in ways that don’t align with long-established principles.

                  “Kids and teens are not going to sit down and read a personal finance book. And it can be really difficult to discern missing information across social media,” Matt Wolf, SVP of business development at Greenlight said in a Tearsheet Podcast episode.

                  Sift through the noise

                  While it’s easy to be skeptical of the financial advice and information shared by non-experts on social media, it’s important to remember that there are two sides to the story. Among the noise, some influencers drawing on years of personal experience, focus on educating their audience about the fundamentals: offering mindful guidance instead of rushing into risky financial moves or promoting instant impulsive solutions.

                  It’s the way they package the advice that distinguishes them from traditional institutional wisdom. This places them in a distinct category of financial information providers — straddling the line between conventional advice and clickbait-driven influencers.

                  Following a TikTok account for financial tips is all about honing the ability to cut through the misleading voices and identify the ones that can bring real value amid a sea of misinformation.

                  Today, we look at one of the more grounded voices in the TikTok financial space and discuss why her content may make practical sense for those looking to improve their financial journey — especially women (my inner feminist just made an appearance!).


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                  What practices could differentiate banks in the talent war, even if they ruffle their feathers?

                    Mental wellness, physical health, and work-life balance — where do these sit on banks’ priority ladder for their employees?


                    Reports of sudden, unexpected deaths among young individuals have been making headlines across the country, with One Direction’s Liam Payne being the latest to draw public attention. Amid speculation around the causes, a recent case within the financial industry — linked to insane work hours — has particularly unsettled the entire sector.

                    1. Mental Wellness: How banks might find it hard to turn a blind eye


                    Leo Lukenas III, an investment banker at Bank of America, passed away in May this year. He began his career at the bank in 2023 after serving ten years in Army Special Operations.

                    While Lukenas’s heart blood clot was the cause of his death, equal focus is being placed on the fact that he died shortly after working on a $2 billion deal, allegedly after enduring 100-hour workweeks. This has sparked heated debates about the grueling hours and high-stress levels within the industry, particularly in investment banking, where last-minute project deadlines from senior managers often force junior bankers to give up their weekends.

                    Similar narratives have surfaced regarding other Wall Street banks, with Goldman Sachs being one example, indicating that such conditions are considered routine within these big firms.

                    The stance of legacy banks: Amid the seriousness of these increasing occurrences and the growing awareness of mental health, banks now face pressure to prioritize employee mental health on par with traditional physical health benefits.

                    Months after the incident, J.P. Morgan Chase established a new executive role in September to monitor early-career bankers and analysts, aiming to address the issues of long hours and high-performance expectations.

                    Ryland McClendon has been appointed as the global investment banking associate and analyst leader, focusing on the well-being of junior staff. With 14 years at JPM, McClendon has held various positions related to talent development, diversity, equity, inclusion, and campus recruiting. Based in New York City, she will oversee the implementation of a nationwide new policy capping junior employees’ workweeks at 80 hours, particularly within the investment banking division.

                    While junior bankers are becoming more outspoken in their calls for a work-life balance, this isn’t the first instance where the banking industry and its workforce are at a crossroads in finding a middle ground on matters like these.


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                    Banks are maturing in their AI journey, but is ROI still a distant goal?

                      Who will win the AI showdown in banking?


                      What started as a growing trend last year has now become a full-blown competition, as banks — from the biggest players to smaller institutions — dive headfirst into AI investments.

                      However, the stakes are high. As the industry pushes for clearer standards on AI risks and controls, it concurrently faces a new challenge: turning theoretical plans and investments into measurable successes. Investors are increasingly expecting banks to translate their AI-driven strategies into real-world results and tangible returns, whether through cost savings, risk mitigation, or new revenue streams.

                      AI is still in its nascent phase, especially within the banking sector, and whether it’s too soon to seek returns on these foundational investments is a different conversation altogether.

                      Today, we delve into:

                      • The progress banks have made on their journey toward AI maturity
                      • Are we jumping the gun by seeking ROI from banks’ foundational AI investments at this point?
                      • The frontrunner and the runner-up in the AI race and the factors propelling their advancements


                      Brief rundown


                      J.P. Morgan Chase (JPMC) has secured the top position in this year’s AI Index, marking its third consecutive appearance in the top 10 across all AI advancement metrics detailed in a new Evident Banking AI Index. The report focuses on four essential AI evaluation metrics: Innovation, Leadership, Transparency, and Talent.

                      Given Jamie Dimon’s consistent advocacy for AI and JPMC’s recent strong advancements in the space, it’s not surprising to see the firm leading the charge in the AI race. However, what stands out is that it is closely followed by Capital One, the Royal Bank of Canada, and Wells Fargo, indicating that North American banks are leading the way for the most part in exploring AI’s potential.

                      One of the strongest pillars contributing to North American banks’ progress is talent acquisition, particularly in AI Development and Data Engineering. US banks are increasingly solidifying their positions in this area. The three US incumbent banks — Wells Fargo, JPMC, and Capital One — account for 17.5% of the current AI talent pool, reflecting a significant 19.4% increase from last year, according to the report.


                      The frontrunner


                      I’ve been closely following JPMC’s work in AI and its initiatives from Q4 2022 onward. Building on that research, the factors that likely contributed to the bank achieving a leading position in AI advancement across multiple pillars include:


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