The rise and stall of technological innovation among Wall Street banks

    Some have made it past the initial hurdle, while others remain bogged down by the entry exam

    Fintechs typically outshine banks in terms of personalization and marketing, but their technological progress is where they truly lead. However, as the industry shifts toward digital, traditional banks are compelled to prioritize technology to remain competitive against fintechs, non-bank firms, and payment companies.

    Deploying new software and modern tools reflects a bank’s readiness to adapt and compete. Yet, without overhauling legacy tech, adequate adapting, or well-trained staff, the shift alone won’t be sufficient and the transition may fall short.

    It’s important to note that transitioning from legacy technology — known for its security but lacking in flexibility and speed — to modern tech infrastructure is no easy feat for incumbent banks and it might be years before these investments and transformations show tangible results. However, we’re starting to see a few banks take their first steps in this direction.

    JPMorgan is one of the traditional incumbent banks showing signs of progress and leading the way in effective tech transformation in emerging areas.

    In discussing the evolving generative technology within the banking sector, what began with several big banks including JPM banning employees from using consumer AI chatbots like ChatGPT in early 2023 is now a whole new ballgame.

    Once cautious and threatened by GenAI when OpenAI’s ChatGPT hit the scene in 2022, banks are now building or collaborating on this technology, seeking to leverage its capabilities to improve their operational efficiency.

    Build: JPMorgan’s ChatGPT-inspired “LLM Suite”

    JPMorgan Chase has launched a generative artificial intelligence product for its employees, capable of performing tasks typically done by research analysts, such as writing, idea generation, and document summarization using third-party models.

    The bank’s asset and wealth management division now has access to this large language model platform, dubbed LLM Suite, which is JPMorgan’s in-house equivalent of OpenAI’s ChatGPT.

    According to an internal memo, employees can “Think of LLM Suite as a research analyst that can offer information, solutions, and advice on a topic.” 

    JPMorgan began introducing LLM Suite to various parts of the bank earlier this year, reaching about 50,000 employees. This rollout represents one of Wall Street’s largest applications of LLMs. As JPMorgan integrates LLM Suite into its existing systems, the specific challenges faced by the tech model remain unknown, particularly in comparison to issues encountered by other AI models.

    “There’s not going to be a single LLM that will be all things to all people, even in a single organization. Every use case might have its own specific, custom LLM, a situation that will create its own infrastructure issues,” said Steve Flinter, Engineer of AI and Quantum Computing at Mastercard.


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    How MoneyLion’s first CRO plans to ignite a revenue boost

      What key areas will Jon Kaplan target to increase sales and revenue?

      The sting of rising interest rates is being felt by even the most high-flying fintech players, with funding becoming scarcer and valuations lowering than before. Despite a general rise in venture funding, fintech investment dropped 16% quarter-over-quarter to $7.3 billion in Q1’24, though deal activity increased.

      Founders and CEOs are exploring various strategies to sustain and increase revenues, prompting them to invest in top-tier talent. In a firm’s hierarchy, the Chief Financial Officer [CFO] and Chief Revenue Officer [CRO] are pivotal C-suite roles in dealing with financial metrics. While a CFO is a staple in any organization, not all fintechs employ a CRO. Research shows, however, that companies with a CRO-like role experience 1.8 times greater revenue growth than those without.

      Recently, there has been a wave of CRO hires and replacements, as founders seek professionals who can drive sales in tough economic times, too. Although the CRO role, positioned at the intersection of sales and marketing, is not novel, the expectations and strategies for this position are evolving in response to changing markets and consumer preferences.

      Among the latest fintechs to appoint a Chief Revenue Officer is MoneyLion.

      MoneyLion’s first Chief Revenue Officer

      Last month, MoneyLion appointed Jon Kaplan as its first Chief Revenue Officer.


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      JPM’s solid Q2 performance is followed by modifications to its card transaction policy

        Can the new changes to card transactions affect Chase card loyalty?

        The completion of the first half of the year marks the release of second-quarter earnings reports from major banks. 

        JPMorgan exceeded revenue projections thanks to investment banking fees and equities trading results. The bank earned $2.3 billion from investment banking fees alone, pushing its revenue up by 20% compared to the previous year, totaling $50.99 billion. Strong investment banking revenue was a key area driving the quarterly earnings of other large banks, including Citi, Bank of America, and Morgan Stanley, which all saw a parallel trend.

        Although JPM reported strong Q2 earnings, the downside of inflation was also evident. The bank set aside $3.05 billion for credit losses in the quarter, surpassing its estimated $2.78 billion. The bank foresees increased defaults among borrowers, particularly due to its credit card business.

        Alterations in card transaction policy: The bank’s second-quarter earnings report from the Friday before last was followed by new changes to its card payment policy last week. 


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        The end of free banking? 

          JPM is ready to write the final chapter of free banking, but what comes next?

          When a king feels threatened and restricted, it leads to confusion and repercussions for his subjects. JPMorgan Chase, the country’s largest lender, is currently dealing with a comparable power struggle.

          The news: Marianne Lake, CEO of Consumer and Community Banking at JPMorgan Chase is cautioning that the bank may start charging for services that are currently free, such as checking accounts and wealth management tools. This change could affect approximately 86 million customers due to upcoming regulatory changes from Washington, which are set to impose limits on overdrafts and late fees.

          These proposed regulations, which are yet to become law, would cap credit card late fees at $8 and overdraft fees at $3. Regulators also intend to impose additional restrictions on debit card fees and limit the charges levied on software companies like Venmo and CashApp for accessing and utilizing their customers’ data. Additionally, new capital requirements could force banks to hold more reserves for mortgages and credit card loans, potentially affecting lending practices and consumer credit access.

          “The changes will be broad, sweeping, and significant. The people who will be most impacted are the ones who can least afford to be, and access to credit will be harder to get,” Lake told WSJ in an exclusive. 

          The multiple angles to consider

           


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          AI is a theme every week, but what made this week different?

            AI, on repeat

            AI has sparked diverse opinions in the financial sector — it’s like something that’s too tough to swallow yet too crucial to discard. Whether embraced or resisted, AI is now a tough bullet to dodge — and the banking industry is gradually coming to terms with it.

            The country’s largest lender is one of the prominent cases of major banks integrating AI capabilities. Tearsheet has been following JPMorgan Chase’s AI growth trajectory since last year, with CEO Jamie Dimon championing AI and Gen AI, leading its integration into the bank’s operational framework.

            JPMorgan isn’t the only traditional bank in the game when it comes to embracing this technology; its peers — Morgan Stanley and Goldman Sachs — have also swiftly adapted, to stay competitive in the technological race. 

            Over the last year and up until now, there has been a steady stream of news about financial firms implementing advanced AI in multiple aspects — from back-end office operations and employee assistance to new chatbots for consumer inquiries and AI-enhanced products. While AI is now a constant topic, we look at some of the recent developments that have stood out this week.

            ….


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            ‘In health but not in sickness’: Wells Fargo might be having second thoughts about its partnership with Bilt

              Is it really a win-win together?

              Like marriage, partnerships can either strengthen or weaken a bond. In fact, Will Stredwick, Senior VP and General Manager at Amex Global Network Services North America compares these relationships to dating dynamics, highlighting that trust is fundamental, compatibility is crucial, and strong partnerships last when there is alignment in chemistry and values.

              The good, bad, and ugly partnerships

              Some notable examples of successful bank-fintech partnerships have stood the test of time, such as Goldman Sachs-StripeCiti-IntraFi, and Cross River Bank-Revolut. But others haven’t been as smooth sailing; the Goldman-Apple partnership, for example, has faced more challenges than successes.

              Another partnership formed in 2022 between Wells Fargo and Bilt appears to be teetering on the brink of trouble. Though not apparent on the surface, behind-the-scenes issues are coming to light through damning reports.

              The Wells Fargo and Bilt saga: The evident and underlying realities

              Wells Fargo and Bilt launched a co-branded Mastercard credit card that enables users to pay rent, earn rewards points, and count it toward their credit scores without incurring extra fees from landlords.

              Launched in 2021, the Bilt Rewards loyalty program allows members to earn rewards on activities that typically don’t qualify for rewards, achieving immediate success. Earlier this year, Bilt secured $200 million in funding, increasing its valuation to $3.1 billion from $350 million in 2021, with Wells Fargo, Mastercard, and Blackstone among its financiers.

              Bilt generates nearly $20 billion in annual spending with profitable unit economics. The firm engages with three networks including property owners, local merchants and businesses, and redemption partners. Its earnings are closely tied to the spending and loyalty it cultivates and interchange fees represent just a portion of Bilt’s revenue sources. 

              Although the success of Bilt Rewards and its potential to help Wells Fargo attract new, younger customers likely influenced the bank’s decision to launch the co-branded credit card, the results have not aligned with the bank’s expectations. Despite bringing a novel feature to the market through the co-branded card, Wells Fargo is losing money on the deal.

              According to the Wall Street Journal, Wells Fargo reportedly faces losses of up to $10 million per month from the program.

              The effectiveness of targeting a new and younger customer base who value reward programs was mixed.

              ….


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              Challenger or collaborator: Affirm’s BNPL is on its way to joining Apple Pay

                What does an atypical partnership look like?

                US consumers are increasingly turning to digital wallets, with a significant 64% now indicating that they use them as frequently as traditional payment methods such as cash or cards, according to a survey. Meanwhile, over half [53%], report using digital wallets even more frequently than traditional methods.

                These compelling figures have sparked conversations about the future landscape of transactions, with many asserting that digital wallets represent the future. Amid this fervor, a pertinent question emerges: Is buy now, pay later set to join credit and debit cards as a mainstream payment option? This query gains momentum, particularly in light of the recent partnership announcement between BNPL provider Affirm and Big Tech firm Apple.

                The news: In yet another subtle move, Apple has expanded its range of installment loan options for Apple Pay users, opting for quiet implementation over flashy advertising. 

                This latest move sees Affirm scoring another victory as its buy now, pay later service extends to Apple device users this fall. Those in the US can apply for loans through Affirm directly within the Apple Pay checkout process. “The news is a big positive for AFRM, especially since the stock traded down several times in the past when Apple announced its entry into BNPL,” said Mizuho analyst, Dan Dolev.

                Additionally, installment options via credit and debit cards will soon be accessible on Apple Pay in the US through partnerships with Citigroup, Synchrony, and Fiserv-related issuers. 

                What’s in it for Affirm?

                In joining forces with Apple, Affirm aims to enrich its user experience by providing additional payment choices to Apple Pay users who were previously confined to Apple’s native Pay Later option to pay in installments when making purchases online or within apps on their iPhones and iPads. Now they can use Apple Pay for transactions while also tapping into Affirm’s flexible installment payment solutions at checkout.

                What happens to Apple Pay Later?


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                Brilliantly Boring since 1865: Why PNC Bank’s brand campaign is both clever and creative

                  Should banking be boring? Yes, says PNC

                   

                  You know what’s brilliant? Boring, says PNC Bank’s new brand campaign.

                  Headquartered in Pittsburgh with over $500 billion in assets, PNC offers loans, credit cards, and business and commercial banking services.

                  Mastering the marketing game

                  Just as fintechs would come out on top compared to banks regarding their personalization capabilities, the same can be said about their marketing efforts. For a bank to develop contemporary marketing strategies reflects the institution’s readiness to evolve and remain competitive. While fintechs and payment companies, such as Mastercard, are promoting their sonic branding, PNC has positioned itself as a strong contender with its latest brand campaign ‘Brilliantly Boring’.

                  Source: PNC Financials’ website

                  PNC’s Brilliantly Boring campaign highlights its checking, savings, and digital banking tools — but with a twist.


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                  Shopping and financial services: The match we didn’t know we needed

                    The trend of intertwining retail more deeply with financial services

                    by SARA KHAIRI

                    While it’s often said that matches are made in heaven, some surprising combinations come to life right here on Earth. Just as pineapples on pizza spark debate, these unexpected pairings can evoke different reactions. The latest trend shaking up the industry is the increasing convergence of shopping and financial services.

                    The trend

                    BNPL solutions are a prime example of merging shopping with financial services, effectively integrating financial firms into the consumer’s purchase journey.

                    Another emerging trend is the move by banks and financial firms into the advertising sector to diversify their revenue streams. This shift could be in response to recent industry developments, including the impact of higher-for-longer interest rates on banks’ net interest income (NII), rising regulatory compliance costs, and increasing pressures on interchange revenues affecting nearly all financial firms.

                    JPMorgan Chase surprised everyone by embracing an unexpected, modern strategy. The bank introduced a retail media network in April this year, venturing into a market already under the sway of major retailers.

                    Joining the fray after Chase is PayPal, the newest entrant in this market. It plans to establish a new advertising platform, PayPal Ads, centered around transaction data from its nearly 400 million active accounts. 

                    “PayPal Ads”

                    To kickstart the platform, PayPal has brought on board notable talents.


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                    When will AI become the beating heart of JPMorgan’s operations?

                      Delving deeper into JPM’s recent AI implementation strategy, recruitment, and investment plans.

                      by SARA KHAIRI

                      When the internet first emerged, people’s reactions varied widely. Some feared the unknown, labeling it as malevolent, while others took a more pragmatic approach, leveraging its potential to gain a competitive edge and establish themselves as pioneers. A third group remained skeptical, adopting a wait-and-see approach without committing to either side.

                      Historically, these three types of reactions are the most commonly observed among humans in response to technological breakthroughs. This pattern is now repeating itself with advanced AI and Generative AI solutions. In the banking sector, most institutions are displaying the third type of reaction, opting for a cautious and observant approach. However, there is one traditional bank CEO who leans more toward the second type of reaction. [Any guesses who?]


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