It’s become harder to stay competitive with a one-size-fits-all approach to customer experience. Banks can use advanced analytics to understand their customers on a deeper level and identify the right products based on life stage and lifestyle.
The key to delivering personalized services lies in fostering transparency and trust with cardholders about their data usage, along with banks obtaining clear consent and employing robust data governance to oversee these services.
Credit card technology hasn't matured much over the past few decades as consumers are becoming increasingly savvy about using credit to further their financial goals.
This is fueling the growth of credit for brands seeking a new “homepage” of their digital experience. Marqeta CEO Simon Khalaf joins us on the podcast to discuss.
Consumers spent $38 billion online during Thanksgiving weekend, an almost 8% jump year-over-year, far outstripping expectations.
Now, by offering personalized rewards and flexible payment options, brands can reap the benefits of greater customer loyalty without impacting their bottom line.
