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Zuora updates its platform with ‘unified monetization’

  • The new tool lets merchants package a one-time purchase and a recurring purchase within a single offering.
  • Unified monetization could help Zuora appeal to companies that rely mostly on one-time purchases for their revenue stream, but could see subscription offerings as a way to expand.
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Zuora updates its platform with ‘unified monetization’

Zuora is a subscription software company that enables businesses to launch and manage their own subscription services. 

Zuora became a unicorn back in 2018 and has continued to grow since. For its fiscal 2021 Q4 earnings report, the company reported a total revenue increase of 13% year over year. Its subscription revenue, meanwhile, reached $65 million, increasing by 19% since last year.

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Zuroa has some pretty big-name merchants using its platform, as well — including Zoom, Schibsted, Ford, S&P Global, Schneider Electric, and Zendesk, among others.

Zuora’s services surround tracking, managing, and enabling subscription services:


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