Zuora updates its platform with ‘unified monetization’
- The new tool lets merchants package a one-time purchase and a recurring purchase within a single offering.
- Unified monetization could help Zuora appeal to companies that rely mostly on one-time purchases for their revenue stream, but could see subscription offerings as a way to expand.
Zuora is a subscription software company that enables businesses to launch and manage their own subscription services.
Zuora became a unicorn back in 2018 and has continued to grow since. For its fiscal 2021 Q4 earnings report, the company reported a total revenue increase of 13% year over year. Its subscription revenue, meanwhile, reached $65 million, increasing by 19% since last year.
Zuroa has some pretty big-name merchants using its platform, as well — including Zoom, Schibsted, Ford, S&P Global, Schneider Electric, and Zendesk, among others.
Zuora’s services surround tracking, managing, and enabling subscription services:
- Billing allows merchants to price and package plans in recurring, one-time, or use-based pricing models. They can also automate the revenue recognition process, and make sure the data complies with audit requirements.
- Collect encompasses Zuroa’s payment collection software to support different payment gateways, as well as AI technology that analyzes transaction characteristics and finds the best retry schedule for each customer, and a payment method updater that helps prevent card failures.
- Zuora’s central platform allows for integration with existing infrastructure, and is designed to be malleable to fit specific challenges or opportunities unique to the merchant. Real-time analytic tools are also included on the platform.
- Zuora Revenue automates and manages the revenue cycle in line with compliance requirements. It also provides real-time insights into trends and revenue sources.
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